Filmindia (1941)

PILMINDIA February, 1941 Light Grading is an importayit feature oj film processing. A good print — so necessary to avoid eye-strain — can only he had if the correct printing light is attained. But even this work is a utomatically done hy this latest Light Grading Machine. 75,000 FEET PER DAY All through the processes of editing, cutting, splicing and Light Grading, the film is handled with great care by experts who wear soft fabrik gloves. The edited film is automatically cleaned in a special apparatus. Incidentally, this automatic cleaning of the negative film is one of the many details of film processing which, if scamped, would produce films full of scratches and other annoying flaws. No wonder, then, films processed by Famous Cine Laboratory are invariably perfect. After being developed, fixed, edited and cleaned, the sound track film and the picture film are printed on one positive film. The whole positive film is then developed, fixed washed and finally dried. Another interesting feature of Film Printing is Control of Light Density. In order to save the cinema audience from consequent eye strain Famous Cine Laboratory corrects these extreme density changes on its "De Brie" Printing Machine which automatically adjusts the intensity of the printing light so that the density variations in the final positive film are more or less imperceptible. So efficient is the organisation and so up-to-date is the equipment at Famous Cine Laboratory that it is capable of executing daily an order for 75,000 feet of positive film ready for screening. News Reel Work With the present sequence of dramatic events in Europe, people in India are becoming impatiently hungry for news films. They want scenes from the battle fronts, scenes of war-torn countries ....and they want these vivid news shots commented on in the language they understand — their own language. Famous Cine Laboratory is meeting their demand admirably! SPEAKING TO MILLIONS Famous Cine Laboratory has now cleared the way to providing Indian picture houses with foreign news reels having a "sound" commentary in any vernacular language. At great expense this enterprising laboratory has created facilities for recording and super imposing vernacular commentaries on foreign news films e.g. 20th Century Fox. Already, Famous Cine Laboratory has successfully executed several orders and fresh orders are pouring in. Surely, Famous Cine Laboratory is the greatest enterprise in the Indian film industry because it has made history by putting foreign newsreels on the entertainment roll for India's millions. Dust is a dang^rov^ enemy of the silky film. Even a slight particle may ruin a good picture. But in this Dust-Proof Cabinet, the film is automatically cleaned and every superfluous flaw removed. Once again this machine is designed and built locally by the Famous Cine Laboratory.