Filmindia (1941)

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FILMINDIA March 1941 in the mind is filled up by "And they can't give it back, poor fellows." Pity is thus created for the Britishers and no sympathy nor any pride. For there is no pride in this type of suffering for the British. "London Can Take It" is a psychologically unsuitable film for war propaganda in India. It advocates a philosophy of defeatism. It attacks the self-respect of every true democrat. "Our sentiments are coloured by propaganda and propaganda is based on national self-respect" says Captain Sidney Rogerson. On what self-respect is this film based, as seen from the Indian point of view? India is to-day Congress minded and whether the British admit or not, the majority of Indians are against this war. Of what use, therefore, is this film in such an unsympathetic atmosphere? What India and particularly her war minded youth want to see is "How Britain Hits Back" and not how "London Can Take It." We know how to take it. We have been taking it for a hundred and fifty years from the British. Show us now how to give it back, by showing films of how the British hit back. Those people who are directly opposed to this war and who are anti-British in addition will laugh when they see this film. The "Quislings" in this country will get one more argument in this film And from man to man the word will go that London, the capital of the Empire, is burning. Imagine this story reaching the remote villages in India and calculate their effect on the morale of the people. Says Captain Sidney Rogerson, "There is no propaganda so effective as that passed in conversation from person to person." No, Sir, this film, "London Can Take It" must be withdrawn from circulation or the duffers, who are blundering, must be sacked. We can't afford to lose the war to feed a few officials and to bedeck a crowd of duffers with war honours. BABURAO PATEL. SILENT CIRCULATOR REFRIGERATION Wl only three moving parts in a bath of oil with the well-known HIS MASTER'S VOICE craftsmanship make fhe smallest H.M.V. Household Refrigerator and the largest commercial installation supreme in performance and appearance. FULL PARTICUL.-VRS FROM: THE GRAMOPHONE CO., LTD. DUMDUM (BENGAL) BOMBAY MADRAS DELHI