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FILMINDIA
tested to the management, which seems to be composed of fat and retired Parsee pensioners, I was surprised to find that none knew anything about good sound or even increasing its volume.
This theatre belongs to Mr. M. B. Billimoria who is a seasoned veteran in this industry and the least I expect from him is to have an efficient management in his theatre to guarantee to the producers a decent reproduction of sound.
If Mr. Billimoria, in pursuit of his own charitable instincts has to feed a lot of old retired Parsees, he is at perfect liberty to do so by starting a sanatorium at Billimora but it is inexcusable that he should impose these people and their inefficiency indirectly on the public who pay for their entertainment. The Lamington Talkies should immediately have not only better management but also a better projectionist if it is to remain popular in future.
The South Indian Film Chamber of Commerce
The Secretaries of the different motion picture institutions in Bombay will put their heads down in shame if they know how well and how efficiently the South Indian Film Chamber of Commerce has been managed and run by the motion picture people in the South.
The person who is responsible for this efficient management is Mr. V. Rama Rao, through whose untiring efforts and keen interest almost every possible grievance of the film industry in the South is being attended to from day to day.
It gladened my heart to see these South Indian motion picture people demanding remedy for one grievance or other either from the Government or from the provincial bodies, fighting for some right or privilege from the Railways and the Electric Companies, in short doing all and everything and thereby making enough noise to attract attention and demand relief.
And between themselves they have in addition settled a number of quarrels with the result that fewer producers now rush to court if they have a difference of opinion with their technicians, artistes or even with their own kind. The South Indian Film Chamber of Commerce has secured representation on the Censor Board and has four members on the Examiners' Board for the Projectionists and is in addition consulted on vital matters of the industry by different provincial governments. I can hardly say that of our motion picture institutions on this side.
We have secretaries, here, who swank and talk a lot but do little. We have secretaries who rush to print in matters which do not concern them, merely to see their name in the newspapers. But we have none who are doing anything practical for the industry. I suggest that some of these secretaries should be sent to Mr. V. Rama Rao for training before they waste morn funds of their institutions,
March 1941
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