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March 1941
FILMINDIA
Crime And Punishment In Celluloid
strangely enough Producer Kikubhai Desai of Paramount, who had hitherto specialised in putting on the screen pictures with crime themes, now announces the production of short features on the lines of the American "Crime Does Not Pay" series.
With the help of "Zabak", the popular newspaper columnist, Producer Kikubhai Desai has been able to secure the co-operation of the Commissioner of Police and will be soon giving us true thrilling stories of crime and their detection. The social significance of these films will be to point out that crime will always be detected and punishment meted out.
The first "Crime Interview", that will be dramatised, will unfold the nefarious workings of a gang of dacoits who captured newspaper headlines a few years ago. We congratulate Producer Kikubhai Desai and the Commissioner of Police on their joint efforts to give us an intelligent propaganda against crime and we hope that we will soon see many a thrilling picture on the screen that will help to nip crime in the bud.
Golden Opportunity To Advertisers
It is a welcome news that the Prabhat Film Company has at last taken a decisive step by entering the educational and short film field. The Prabhat Educational And Short Films Ltd., the new company that is floated, will, in addition to the production of educational features and newsreels, accommodate advertisers to produce commercial films at the Prabhat Studios in Poona.
Even a commercial film, advertising, say, a soap or a shoe, bearing the hall-mark of Prabhat, will prove intensely popular with all audiences. And with the Prabhat guarantee of country-wide distribution, which to say the least commands an audience of millions already, big advertising firms could not ask for greater and more effective publicity. And when one considers the technical finish and efficiency of the famous Prabhat Studios, the last argument in effective selling of goods will be secured.
We congratulate Prabhat for this new enterprise and hope that in the rush of commercial orders, which are pouring already, the educational film will not be forgotten.
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Scheduled for Release in April igUI
OUR FORTHCOMING ATTRACTIONS —
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2. A GORGEOUS HISTORICAL • 4. VARADHGHA PATIL
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