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May 1941
FILMINDIA
honeymoon in Kas'hmii to a hygienic maternity home, every travel can be exploited through the film — from the liistorical deeds of the most ancient ancestor to the cradle cry of newborn babe, every incident can be dramatised on the screen — in short there is not one phase of human activity which cannot be recreated on the celluloid.
Let us take some concrete examples:
A life insurance company wishes to advertise its attractive insurance plans. Apart from stressing the stability of the company and the economic complexion of its different tables, it can bring home to millions the grim human drama that occurs in unprovided families by a number of real incidents from life. The same message can also be retold in a positive and optimistic way by showing a happy family, inspite of the death of the wage earner, because the man had foreseen the accident of a premature death and provided against its tragic after effects.
Incidentally, this effort can promote a general enthusiasm to protect against the little tricks of fate
and popularise life insurance in the country.
OUR PRINCES AND THEIR STATES
India has a number of princely states, whose historical past can easily become the most thrilling record of human valour and deeds. While reviving the glorious past of these princes, thereby lending a glory to their present descendants, these stories, if told in films, will become a source of guidance and inspiration to posterity.
The glory of several of these states is not only expressed in deeds of personal valour but in different visible expressions such as: imposing architectures, beautiful gardens and historic locations. Add to these nature's own grandeur which we find in some of our far-flung states and imagine the amount of pictorial beauty and human interest one can put into a motion picture on such subjects.
Apart from the instructional value of such films of our princely states, there is the possibility of building up a large tourist trade resulting in greater profits to the states.
The motion picture can in this way become a dynamic instrument of propaganda and sales in almost every industry within the gift of human activity. Railways, electric companies, road transport, steel manufacture, soap making, shipbuilding, motor manufacture and one and all, small and big, industries can be brought to life and given an impetus to progress by a motion picture.
The question is whether those who stand to be benefited will ever realise the immense potentialities of the motion picture propaganda and harness it for their own benefit and progress. The day they decide to do so, new chapters will have to be added to the industrial history of India.
It is a welcome news to those who wish to use the film for such a propaganda that the Prabhat Film Company has organised a commercial department under the name of "Prabhat Educational and Short Films Ltd.," and we are sure, that the prestige which this firm enjoys in the country will be of immense help to the advertisers to popularise their commercial films.
seeB
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19, SIR PHIROZESHAH MEHTA ROAD, BOMBAY.
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