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This is our unsurpassed and still up-to-date Universal Base, modernized to Mirrophonic, in combination with Century Prolector and Ashcraft Arc Lamp.
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As modem and efficient now as on the day it was introduced, the Western Electric Universal Base Type Sound System is the finest in the world.
But it is bad business to 'squander' its efficiency by fitting inferior light and projection units. It is good business, however, to ask yourself, not: "How long can I pull on with my existing projectors and lamps?" but: "Do they satisfy the expectations of critical audiences ac< customed to the best in motion* picture projection? Would I fare better ogainst my competitors with better equipment — Would I make more money; yet save more money on operating costs?"
Let the world-famous "Century"' Projector and "Ashcraft" Are
Lamp answer these questions for you! Let them prove to you that they are unequalled in quality, power and efficiency; simpler than any others to manipulate and lower by far in operating costs.
In your own interests, we urge you to write at price for full gnd comprehensive information,
Yfesrern Electric
MIRROPHONIC
SOUND SVSTEM
IHe $w«OMD SOUND SnttM Of tME WOlUD
ALWAYS A STEP AHEAD OF THE REST.'
JUST ARRIVED FROM NEW YORKI We have for immediate sale two wonderful bargains: Complete Universal Base Type Double Machine Sound Systems, modernized to Mirrophonic, and complete with Century Projectors and Ashcraft Arc Lamps. Available at an attractive price for outright sale including 3 years maintenance.
WESTERN ELECTRIC CO. LTD., Forbes Building, Home Street. BOMBAY