Filmindia (1941)

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October, 1941 FILMINDIA second-run theatre, which, to say the least, is an unfair practice. Unless something is done, and quickly to solve this stalemate the economic condition of the industry is going to deteriorate considerably in the near future. UCENSE THE OPERATORS! The other day while seeing a picture at a local theatre, the picture disappeared from the screen halfa-dozen times and every time I was told that the film had snapped suddenly. In addition to the usual interval the programme therefore supplied six extra intervals during which I watched the projectionist with extreme disgust, clumsily trying to place '-he film on the central sprocket, the teeth of which had almost rubbed off. Why can't we have well maintained equipment and qualified projectionists in some of our city theatres when we are asked to pay as much as Rs. 2|4l per seat as the price of admission? Some time back we had appealed to the local police authorities calling upon them to issue licences to qualified operators and to debar the non-licensed ones from being employed in the local cinemas. But the authorities, as is characteristic of them, did not move in the matter, probably thinking this item to be too much of a bother. But the Gwalior State has already enforced this reform in its cinem.a regulations Madhuri a-nd Motilal warm your hearts in "Sasural", a social picture of Ranjit. and one cannot see any reason why a progressive city like Bombay, the first city in India, should Jag behind, especially when the AbduUa Fazalbhoy Institute in Bombay can supply qualified projectionists by the score. Really something must be done to improve our showmanship in the city. Sole Agents: ^amples free for all products against -/3/Stamps. ANGLO-INDIAN DRUG Si GH£>IICAI^ CO., BOMBAX 9 11