Filmindia (1941)

I VOL. 7 NO. 1 1 DECEMbtR 1941 On The Cover KHURSHEED Ranjit Star. SUBSCRIPTION: The annual subscription, for 12 issues of '•filmindia", is: INLAND: Rs. 8/FOREIGN: Shillings 18/Subscription is accepted only for a collective period of 12 months and not for a i smaller period. Subscription money should he remitted only by Money Order or by Postal Order but not by cheques. Change of Address: Two months pre} vious notice is required for change of \ address. j Loss of Copies: The publishers do not hold themselves responsible for loss of copies in transit as the copies of the subscribers are sent under careful supervision. Selling Price: The price of a single copy from January 1942 will be Ans. 121 inland and shillings 21 foreign. If any agent ts found demanding in excess of this price, the publishers should be informed with the requisite proof. Contributions: Only from qualified xvriters, contributions are accepted. Manuscripts sent by sundry contributors will be returned if only sufficient postage is sent to cover their return. Correspondence: No personal correspondence with the Editor is encouraged. Letters seeking information are replied ito in tfic "Editor's Mail" section accordiyig to the importance and the suitability of such letters. Advertising: The advertisement rates are as follows: Full Page inside Rs. 150/ per insertion Half Page inside Rs. 80/ . „ 2nd & 3rd Cover Rs. 200/ „ 4th Cover Rs. 300/ „ 1st Cover Rs. 1000/ . „ Less than half page space will not be booked. The cost of the ddpertisement should be submitted in advance with the order. The advertisement will be subject to the terms and conditions of our usual contract. iilmmdia Proprietors:— FILMINDIA PUBLICATIONS, Ltd. Sir Phirozshah Mehta Road, Fort, Bombay Kdilur: ItAltLKAO PATKL Just Two Thoughts All is not well with the Indian film industry, though we find several producers making huge profits every year. Though more people, than ever before, see our piciuies nowadays and thus lend definite encouragement to our film industry, our producers somehow do not seem to have realized their social responsibility towards the masses in the country. The story content of our recent productions has definitely deteriorated and we have a lot of obscurantism dn the themes broadcast on the screen. Seeing the number of mythological and costume pictures coming frequently on the screen, it seems that the present is hitched on to the ancient land mediaevial times and people are expected to live on the now obsolete pattern of the heroes of olden times. This is, to say the least, retrogressive. Only a few pictures in recent memory like: "Admi", "Padosi" and "Naya Sansar" made some attempt to give a progressive vision of modern life. We want more pictures of this type for the regeneration of society if our country is ever to compete with the other parts of the world and find its national conscience. Another aspect of our present day production that glares in the face is the scarcity of new faces. For years now, we have been having the same old artistes — male and female — appearing on the screen in turn and making as many possible faces with their original ones. In the Ranjit pictures, most of which are social, the same batch of faces keeps on giving new permutations and combinations month after month till the individuality of every artiste is entirely dissipated in the bewildering maze of several pictures. We are now tired of all these old faces and tired of seeing them doing the same old tricks for the last six years or more. It is up to the producers, who take all the profits of the industry, to give us some new faces — new faces which can give us new thrills and new emotions. Yes, please, let us have better stories and other artistes for 1942, 3