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FEBRUARY 1942
VOL. 8 No. 2
On The Cover Shc-bhana Samarth.
SUBSCRIPTION: The annual subscription, /or 12 issues of "filmindia", is:
INLAND: Rs. 8/FOREIGN: Shillings 18/
Subscription is accepted only for a collective period of 12 months and not for a smaller period.
Subscription money should be remitted only by Money Order or by Postal Order but not by cheques. V.PP.s vBl not be sent.
Change of Address: Two months previous notice is required for change of address.
Loss of Copies: The publishers do not hold themselves responsible for loss of copies in transit as the copies of the subscribers are sent under careful supervision.
Selling Price: The price of a single copy from January 1942 is Ans. 12/ inland and shillings 21 foreign. If any agent is found demanding in excess of this price, the publishers should be informed with the requisite proof.
Contributions: Only from qualified urriters, contributions are accepted. Manuscripts sent by sundry contributors will be returned if only sufficient postage is sent to cover their return.
Correspondence: No personal correspondence with the Editor is encouraged. Letters seeking information are replied to in the "Editor's Mail" section according to the importance and the suitability of such letters.
Advertising: The advertisement rates are as follows:
Full Page inside Rs. 150/ per insertion
Half Page inside Rs. 80/ . „
2nd & 3rd Cover Rs. 200/ „
4th Cover Rs. 3001 „
1st Cover Rs. 1000/ . „
Less than half page space will not be booked. The cost of the advertisement thould be submitted in advance w\th the order. The advertisement will be subject to the terms and condition* of our usual contract.
filmindia
Proprietors :— FILMINDIA PUBLICATIONS, Ltd. Sir Phirozshah Mehta Road, Fort, Eombay
Editor: It A It I It A O PAT I I
"foolish Gncjeb
The exhibition business in the country, inspite of the three decades of its existence, is still an unsound proposition from a commercial point of view.
Complaints reach us from every possible town in India about the heartless exploitation indulged in by the producers and the distributors of films.
From month to month, the exhibitors are called upon to pay heavier minimum guarantees if they require pictures for their theatres.
In towns where two or more cinemas are available, the film distributor plays one exhibitor against another till he has succeeded in knocking out as much minimum guarantee as he can. even before the picture is ready for release. This racket has now reached a peak where the exhibition business has ceased to be paying and every day we hear of theatres either closing down or changing hands.
Exhibitors shout and complain at intervals, but the exploiting distributors know very well the inability of the exhibitors to unite amongst themselves and the merciless exploitation continues unchecked.
The result is that today the entire exhibition business stands on the ruins of hopes with no hopes in future.