FilmIndia (Jan-Nov 1942)

March 1942 FILMINDIA the initial cost of Rs. 44,100. The cinema shows were tc be held even in the smallest villages of the Bombay Province and a start was to be made with Ahmedabad East Khandesh, Ahmednagar and Belgaum districts. There were certain other features of the scheme such as voluntary workers and an expenditure of Rs. 3000/ a month. We have heard nothing since about how the scheme has worked; whether the shows were appreciated by the villagers or not and whether any extension cf the scheme was contemplated. As the correspondent rightly points out in his letter to the editor of "filmindia", we are all entitled to know all this and Mr. Scott will do well to publish a communique giving full details about the execution cf the scheme. Besides this, even at this late hour, we would welcome replies to the 'awkward' questions we put in the February issue of "nlmindia" and find out for ourselves whether they were awkward at all or we were justified in putting them. We thank our correspondent for drawing cur attention once again to this important publicquestion and giving us an opportunity to wake up Mr. Scott to his obvious responsibility. But will Mr. Claude Scott wake up? We doubt. TWO GOOD YEAR BOOKS There is a man in the South Indian Film Industry who is worth his weight in gold to any industry. We speak of Mr. V. Rama Rao. the ever watchful secretary of the South Indian Film Chamber of Commerce. But for Mr. Rama Rao, the South Indian Film Industry would have become an unrecognizable mess today. It is only due to Mr. Rama Rao's perseverance and sincerity of purpose that the film industry in the Scut'h shows some complexion of organization. Mr. Rama Rao has this year come out with a "Madras Film Diary" for 1942 priced at Re. 1/ and available from him from Khaleel Mansions, Mount Road, Madras. It is an altogether useful book with nearly 200 pages of solid information not only about film makers in the South but also in ether parts of the country. We commend the book to the students of our film industry. Still another year book called the "Motion Picture Year Book" and priced at Rs. 5/ is published by Mr. B. V. Dharap who was till recently with the Indian Motion Picture Congress. Motion Picture Enterprises, Bombay No. 2. who have published the book report to us about its favourable reception by all people in the industry. Mr. Dharap's attempt is also commendable, though we miss in the book any mention of the numerous film journals which serve the industry so well and so truly. %e inDusTRinii & PRUDEnnnii rssurmice Co., Utd. (INDUSTRIAL ASSURANCE BUILDING, OPP: CHURCHGATE STATION), BOMBAY. (ESTD. 1913) BOARD OF DIRECTORS NEW BUSINESS COMPLETED DURING 1941 Rs. 9 0,0 0,0 0 0 SIR CHIMANLAL H. SETALVAD, K.C.I E., (Chairman). SIR HUKUMCHAND SARUPCHAND (Banker and Mill Owner). SETH VELJI LAKHAMSI (Merchant). SIR GHULAM HUSSAIN HIDAYATULLAH, K.C.S.I. MANGALDAS B. MEHTA, Esq., Solicitor, High Court. CALIAN D. VAIDYA, Esq., J.P. MAGANLAL C. GHIA, Esq., (Merchant and Mill owner). JIVANLAL C. SETALVAD, Esq., (Managing Director). LIFE FUND AT THE END OF 1941 OYER Rs. I, 50,00,000 BONUS DECLARED AT THE LATEST VALUATION PER THOUSAND PER YEAR Whole Life Rs. 20 Endowment Rs. 16 HUP OKIU IUUDIN4. BOMIAY. FOR FURTHER PARTICULARS, PLEASE WRITE TO:— J. C. SETALVAD, Managing Director, INDUSTRIAL & PRUDENTIAL ASSURANCE CO , LTD. 17