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FILMINDIA
May 1942
something dreadfully wrong about being in love. This is a very unnatural and unhealthy outlook for a boy to have. When he goes to the cinema he will see nice, clean, censored love-stories which will show him that love is a very natural emotion and will give him balanced ideas about the subject. No one can deny that love is depicted in a very elementary and innocent way on the Indian screen. Heroes and heroines never kiss each other or even rub noses. They just touch hands and look at each other with emotion shining out of their eyes.
There are many elderly people who feel that the Indian maiden has lost her sense of modesty and is on her way to becoming a hussy.
they look at each other with emotion shining out of their eyes.
This, because modern Indian films are teaching her to be more aggressive and to use rouge and lipstick. After generations of being submissive and repressed, it is high time Indian women broke loose and did a little swaggering. But it is foolish to blame the film industry for their new ideas.
Indian girls nowadays are going in for higher education and because of this have stopped feeling inferior to their menfolk. They read books which tell them how women of other nations behave and they feel they have a right to be as progressive as these other women. BAD BOYS AND GOOD GIRLS
If they decide to use rouge and lipstick it is not only because their favourite actress loads her face with cosmetics, but also because every newspaper and magazine they pick up tells them that these beauty aids will make them doubly attractive.
Some feel that the Indian films are giving their daughters revolu
tionary ideas about marriage and their future marriage partners.
If the film industry teaches the young Indian maiden that she has a right to marry that fine young man she is in love with rather than that elderly, grumpy, but oh-so-rich man her parents have chosen for her, then the film industry teaches a very good lesson.
My old rib-digging friend and all who think as he does, need not| waste another minute worrying over ! the youth of today.
There will always be bad boys just as there will always be good: girls and to think that Indian films will influence them for the worse is to credit the industry with more power than it has!
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