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OCTOBER 1942
VOL. 8 NO. 10
SUBSCRIPTION: The annual subscription, for 12 issues of "filmindia", from August 1942 is:
INLAND: Rs. 11/FOREIGN: Shillings 24/
Subscription is accepted only for a collective period of 12 months and not for a smaller period.
Subscription money should be remitted only by Money Order or by Postal Order but not by cheques. V-P.P.s will not be sent.
Change of Address: Two months previous notice is required for chanaz of address.
Loss of Copies: The publishers do not hold themselves responsible for loss of copies in transit as the copies of the subscribers are sent under careful supervision.
Selling Price: The price of a single copy from August 1942 is Re. 1/ inland and shillings 2/8 foreign. If any agent is found demanding in excess of this price, the publishers should be informed with the requisite proof.
Contributions: Only from qualified writers, contributions are accepted. Manuscripts sent by sundry contributors will be returned if only sufficient postage is sent to cover their return.
Correspondence: No personal correspondence with the Editor is encouraged. Letters seeking information are replied to in the "Editor's Mail'" section according to the importance and the suitability of such letters.
Advertising: The advertisement rates are as follows:
Full Page inside Rs. 150/ per insertion Half Page inside Rs. 80/ „ 2nd & 3.d Cover Rs. 200/4th Cover Rs. 300/ „
1st Cover Rs.1000/ „
Less than half page space will not be booked. The cost of the advertisement should be submitted in advance with the order. The advertisement will be subject to the terms and conditions of our usual contract.
filmiiiclia
PROPRIETORS FILMINDIA PUBLICATIONS LTD. 55, SIR PHIROZESHAH MEHTA ROAD, FORT, BOM3AY Telephone: 26752
Editor: II A It I'll AO PAT EL
"Tlatieital" Tleivs^eeU
For years every intellectual who has something to do with the Indian film industry has been shouting for an Indian newsreel as an indispensable item of our daily entertainment.
For years some one or other has been giving us promises about going into newsreel production on small or big scale, but so far nothing has ever come out from any Indian producer.
Indian producers have not yet mastered the art of regular feature production and their activities are still on the speculative basis. More pictures fail in India than succeed and those few that succeed keep the homefires of the industry burni-ng.
When pictures succeed their producers are the people who are the most surprised. Our producers still do net know why certain pictures succeed and others fail.
For a year now producers all over the country have been trying to explain away the thundering success of "Krazanchi''. Even Dalsukh Pancholi, its producer, hesn't yet found out the secret.
When feature production, the main item of our film industry, is still in this stage of amateurish perfection, how can any one expect any Indian producer to venture into the uncertain field of newsreel production, where profits are precarious and success not guaranteed.
Considering all these circumstances, unfortunate though they are, we welcome the formation of the Indian Movietone News, a subsidiary of the 20th Century-Fox, for the production of national newsreels of