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October 1942
flLMINDIA
idia, in four principal languages: Hindi, Bengali, amil and Telugu.
The only objectionable feature of this new coinany, foreign though it is, is its association with the overnment of India It is reported that the Governlent of India will finance this project, at least through le war, so that the productions of this new company lay contribute to the war efforts of the Allies.
While no one disputes the virtue and urgency of le Allies winning this war, one would not like Gov:nment interference with a newsreel which has the ime functions as a newspaper — dissemination of )rrect, truthful, undoctored news and not party proaganda.
While we reiy upon C. B. Newbery the 20th Cenlry-Fox Chief in Ind.a to ward off, as much as posble, any unreasonable Government interference, we ops that he will be able to harness this great opportnity by giving us some real news with speed and Bciency, the two inevitable factors of newsreel protection.
Seeing the impotency of our producers in the field If newsreel production, we are reluctantly compelled L support the efforts of the Indian Movietone News in le hope that some day our own producers may be ole to take advantage of the spade work done by this aw company.
We, however, warn C B. Newbery about his premtation of the Indian news items. With all the reared leaders of the country in jail all the national news also in prison. Those that are out are hardly the presentatives of the people of the country. What lese outsiders say is not news to any one.
So whatever legitimate news scope is left now lould be used by this Company with a strict regard to ie general sentiment of the people.
We do not want any cock-eyed news, filtered in elhi and doled out through provincial censors.
As long as the Indian Movietone News follows this jle they will find us good friends.
'obably to match with Mumtaz Shanti, Ashok Kumar made to wear a Punjabi headgear in "Kismet", the
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ICILMA VANISHING CREAM
The foundation of fresh
natural beauty.
ICILMA COLD CREAM
Beauty's protector: cleanses, lubricates, feeds and refines the skin. ICILMA FACE POWDER
Puts the cool bloom of perfection on the complexion.
ICILMA ROUGE CREAM
Keeps the blush of youth and health in the cheeks.
ICC 10-436-100
BEAUTY PREPARATIONS
THE ICILMA COMPANY LIMITED. LONDON