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JANUARY 1943
VOL. 9 NO. 1
SUBSCRIPTION: The annual subscription, for 12 issues of "filmindia", from August 1942 is:
INLAND: Rs. 11/FOREIGN: Shillings 24/
Subscription is accepted only for a collective period of 12 months and not for a smaller period.
Subscription money should be remitted only by Money Order or by Postal Order but not by cheques. V.P.P.s will not be sent.
Change of Address: Two months previous notice is required for chanae of address.
Loss of Copies: The publishers do not hold themselves responsible for loss of copies in transit as the copies of the subscribers are sent under careful supervision.
Selling Price: The price of a single copy from Augiist 1942 is Re. 1/ inland and shillings 2/8 foreign. If any agent is found demanding in excess of this price, the pubUshers should be informed with the requisite proof.
Contributions: Only from qualified writers, contributions are accepted. Manuscripts sent by sundry contributors will be returned if only sufficient postage is sent to cover their return.
Correspondence: No personal correspondence with the Editor is encouraged. Letters seeking information are replied to in the "Editor's Mail'" section according to the importance and the suitability of such letters.
Advertising: are as follows:
The advertisement rates
Full Page inside Rs. 150/ per insertion
Half Page inside Rs. 80/ „ 2nd & 3rd Cover Rs. 200/
4th Cover Rs. 300/ „
1st Cover Rs.1000/ „
Less than half page space will not be booked. The cost of the advertisement should be submitted in advance with the order. The advertisement will be subject to the terms and conditions of our usual contract.
filmindia
PROPRIETORS FILMINDIA PUBLICATIONS LTD. 55, SIR PHIROZESHAH MEHTA ROAD, FORT, BOMBAY Telephone: 26752
Editor: BAKU RAO I'ATEL
(yltantalam ICeeps His Promise I
The year 1943 will become a memorable milestone in the history of the Indian film industry when years hence some one finds time to write one.
And that memorable milestone will also perpetuate the then revered memory of Mr. V. Shantaram, India's greatest director.
For years I have been quarrelling with Shantaram over men and things in our film industry. With his usual grace Shantaram has always considered these quarrels as heated discussions. I have been asking him to do things. He has been requesting me to wait.
He had promised me progressive social pictures when he was producing spectacular mythological stories. He produced "Duniyana-Mane," "Admi" and "Padosi" and kept that promise.
He had promised me to take up new faces and not put all his hopes in the rotten star baskets and he gave us artistes like Chandramohan, Shanta Apte, Shanta Hublikar and others.
He had promised me to come down to Bombay and produce pictures. His new Rajkamal Kalamandir is a visible evidence of that promise.
Mr. V SHANTARAM India's Greatest Director
He has promised me many other things — big and small — and one by one, I am sure, he will fulfil them.
But the one big thing he had himself sworn to do was to found the Film Academy of India where the future youth of the country may get the right training to fulfil its aspirations in art and the artistic.
I still remember those depressing moments on the
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