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January 1943
FILMINDIA
Producers are heartless capitalists at all times. The3* will pay as long as it pays them to pay, but once an actor stops pulling, they will have no use for him.
It is for our popular actors to realize the folly of their present ways. With the present free-lance racketeering they may reap a few temporary benefita, but in the long run they will find themselves thrown on the garbage heap.
THE TELEPHONE NUISANCE
The Indian film industry was never very much known for its politeness. The average film man, whatever branch of the film industry he may be working in, was never lucky in being called a polite person.
This attitude continues to be obvious in all the fields of work: production, distribution and exhibition.
Ring up a studio and try to inform a producer that his wife is dead. You shouldn't be surprised to hear the telephone operator say: "So what? He is busy and you can't talk to him."
Even the poor wife's dead body will have to wait, till the producer is free. Not that he is always busy. For all we know, he might be just having an afternoon nap. But what do the telephone operators care? They keep on being rude call after call.
Our studios have not yet understood the function of a telephone. They consider it to be a nuisance link between the public and themselves.
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Mumtaz Shanti radiates a new personality in "Kismet", the new social picture of the Bombay Talkies. Ltd.
Slow-growing Vasantee plays another baby-role in "Dukh Sukh" a social story of Ranjit.
Admitting that there are plenty of idle people who keep on phoning the glamour boys and girls and who deserve some sharp retorts, it is still necessary that the studios employ sweet-spoken, polite telephone operators with enough horse-sense to distinguish a business call from an idle inquiry.
The other day I was trying to get through to Mr. V. Shantaram at the Rajkamal Kalamandir. The voice that greeted me seemed to belong to a she-man — if at all there is a creature like that.
That man had never heard of Shantaram before and did not know where and how to get in touch with him. He banged the receiver down.
I had to dial again but no sooner the she-man heard my voice, he flew into a temper with, "I told you, he is not here. Close down" and before I could do so, he followed his own orders.
That is the politeness you get in a Shantaram controlled studio and Shantaram is supposed to be a polite and efficient man. How much worse must it bs at the other studios?
Another studio telephone problem is the single connection which carries an overload of nearly four hundred calls a day.
390 calls out of these are usually useless inquiries but they succeed in keeping the telephone busy. And
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