FilmIndia (Jan-Jul 1943)

JUNE 1943 VOL. 9 NO. 6 SUBSCRIPTION: The annual subscription, for 12 issues of "filmindia", from March 1943 is* INLAND: FOREIGN: Rs. 24/Shillings 50/ Subscription is accepted only for a collective period of 12 months and not for a smaller period. Subscription money should be remitted only by Money Order or by Postal Order but not by cheques. V.P.P.s will not be sent. Change of Address: Two months previous notice is required for chancfe of address. Loss of Copies: The publishers do not hold themselves responsible for loss of copies in transit as the copies of the subscribers are sent under careful supervision. Selling Price: The price of a single copy from March 1943 is Rs. 2/ inland and shillings 4/6 foreign. If any agent is found demanding in excess of this price, the publishers should be informed with the requisite proof. Contributions: Only from qualified writers, contributions are accepted. Manuscripts sent by sundry contributors will be returned if only sufficient postage is sent to cover their return. Correspondence: No personal correspondence with the Editor is encouraged. Letters seeking information are replied to in the "Editor's Mail" section according to the importance and the suitability of such letters. Advertising: The advertisement rates are as follows: Full Page inside Rs. 150/ per insertion Half Page inside Rs. 80/ „ 2nd & 3rd Cover Rs. 200/ ,. 4th Cover Rs. 300/ „ 1st Cover Rs.1000/ „ Less than half page space will not be booked. The cost of the advertisement should be submitted in advance with the order. The advertisement will be subject to the terms and conditions of our usual contract. filmindia PROPRIETORS FILMINDIA PUBLICATIONS LTD. 55, SIR PHIROZESHAH MEHTA ROAD, FORT, BOMBAY Telephone: 26752 Editor: BABCRAO PATEL Planning "fob VicicMj The Government of India has issued a communique assuring the Indian film industry substantial supplies of raw films during 1943-44 provided the new supplies to India would be used for the advancement of the war effort and the maintenance of morale in general. To supplement this assurance the Government of India has issued a Defence of India Rule as follows: "The Government of India have decided that from September 15, 1943, all cinemas and theatres should include in their programme films approved by the Information and Broadcasting Department, of a total length of not less than 2000 feet." No government in the world is expected to do a ssnsible thing at the first shot — and never the Indian Government — which bungles things for a long time and then stumbles sometimes into a right thing. Before we comment on the latest wisdom of the Government let us first point out the glaring inconsistency in the Defence Rule above quoted: The Government wants every cinema in India to show a minimum of 2000 feet of war propaganda with every show. Well and good. In fact, almost a year ago — in our June 1942 issue to be precise — we wrote: "Why can't the Government, however, make the exhibition of F.A.B. shorts a compulsory affair? It is only a matter of one communique under the Defence of India Rules. Now that the F.A.B. has become an inevitable item of public expenditure, let the people see at least what is being done with the money paid in taxes every year. We want to know from Sir Frederick Puckle. the big noise in Delhi, whether we are fighting or fooling through this war. If this is a total war, as we are told hundred 3