FilmIndia (Jan-Jul 1943)

JULY 1943 VOL. 9 NO. I SUBSCRIPTION: The annual subscription, for 12 issues of "filmindia", from March 1943 is* INLAND: Rs. 24/FOREIGN: Shillings 50/ Subscription is accepted only for a collective period of 12 months and not for a smaller period. Subscription money should be remitted only by Money Order or by Postal Order but not by cheques. V.P.P-S will not be sent. Change of Address: Two months previous notice is required for change of address. Loss of Copies: The publishers do not hold themselves responsible for loss of copies in transit as the copies of the subscribers are sent under careful supervision. Selling Price: The price of a single copy from March 1943 is Rs. 2/ inland and shillings 4/6 foreign. If any agent is found demanding in excess of this price, the publishers should be informed with the requisite proof. Contributions: Only from qualified writers, contributions are accepted. Manuscripts sent by sundry contributors will be returned if only sufficient postage is sent to cover their return. Correspondence: No personal correspondence with the Editor is encouraged. Letters seeking information are replied to in the "Editor's Mail" section according to the importance and the suitability of such letters. Advertising: The advertisement rate* are as follows: Full Page inside Rs. 150/ per insertion Half Page inside Rs. 80/ „ 2nd & 3rd Cover Rs. 200/ ,. 4th Cover Rs. 300/ „ 1st Cover Rs.1000/ „ Less than half page space will not be booked. The cost of the advertisement should be submitted in advance with the order. The advertisement will be subject to the terms and conditions of our usual contract. filmindia PROPRIETORS FILMINDIA PUBLICATIONS LTD. 55, SIR PHIROZESHAH MEHTA ROAD, FORT, BOMBAY Telephone: 26752 Editor: II A It UK AO PAT EL £aOe 7lte (Independent Pioduceisl For the first time in its history, the Government of India seems to have realised that we are facing a total war in which all the resources of the state have to be thrown in. Acting quickly upon the practical suggestions contained in our June editorial, Mr. P. N. Thapar, I.C.S., Jt. Secretary of the Information and Broadcasting Department, New Delhi, visited Bombay during the last month and convened a series of conferences with the Executive Committee Members of the Indian Motion Picture Producers' Association. Some of the producers, in keeping with their traditional bravado, tried to be smart for a time and attempted to avoid the important issue, under discussion. But Mr. Thapar's firm tact seemed to have won the day and now the Indian producers have agreed to produce 25 full length propaganda pictures in addition to 50 short propaganda features. Some of those leading producers who were once militantly against the idea of helping India's war effort, were the first to capitulate when Mr. Thapar informed them in his mild but firm way that no raw films will be supplied to those producers who did not agree to produce war propaganda pictures. In a minute the studio-owning producers, who have to maintain all-the-year-round overheads, were falling over one another to be accepted as producers of propaganda films. The pitiable melee must have amused the I.C.S. officer a lot and he must have taken with him some unique impressions of our motion picture producers. The Indian film industry had no other alternative but to fall in line with the proposal submitted by the Government of India, as the Shipping Assignment Committee had refused to provide shipping space for raw films, seeing that the Indian film industry had contributed nothing voluntarily to the country's war effort. 3