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FILM1NDIA.
April, 1945.
break of war, our production output has gone up, inspite of numerous difficulties. And after the war, with the increase in theatres and production units, our demand of these goods will be multiplied several times. Which all proves that we shall have an increasing market every day. Isn't all this an argument enough for our industrialists to think of manufacturing in our country the raw products they require for the film industry.
It doesn't need big factories and huge plants to manufacture raw films in the country, nor does it require milelong founderies to prepare projectors and other mechanical parts. Most of such factories, enjoying a world tradename, are only assembling plants which get different parts manufactured by different people and merely assemble them in their own work-shop. All this can be done in India very easily if only our industrial people have a will to do so.
Wouldn't be a good idea for our leading film producers to promote a company for the manufacture of raw film and machinery on a co-operative basis, each producer contributing about Rs. 50,000/ to make a capital ot 50 lakhs? All extra money needed can be called from the public.
If a prominent industrialist like Mr. Chandulal Shah takes a lead in this matter it will be only a matter ol days for such an enterprise to be floated. Should there be another war, does the film trade — producers, distributors and exhibitors — desire to be again in a helpless and dependent position on foreign imports, on the favour of the Government and all the humiliating incidents, which have arisen during the present war, including the licencing of productions and black-marketing?
It will be onlv a wise policy if the film people contribute a part of their present huge war-profits to build up an indigenous supply base in the country, as far as possible, so that when the next war comes we don't have to go over on our knees and eat from the hands of the Government.
Mumtaz Ali and Mridula have a romantic moment together in "Jvvar Bhata".
MUSICAL HIT OF THE SEASON
CARAVAN
Starring :
AROON * KAMLA CHATTERJI RAN I PREMLATA and KESHARI
Director: A S P Y
Music BULO C. RANI
ROYAL OPERA HOUSE
** A J I T RELEASE **
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