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November, 1945
FILM INDIA
and as far as possible keep the British productions off the U. S. market.
Imagine the Yankees objecting to the Shakespearean language! Had Shakespeare been born in Texas, "damns" and "bastards" would have punctuated the American language without the world having a right to blush about them.
When their British kith and kin get such a shabby deal from the Yankees, "expert" Hirlekar is bluffing us that "Indians might produce pictures for exclusive distribution in America". Let the democratic Yankees once permit our "Court Dancer" to do a few numbers on Broadway instead of lying in tins for years.
Hirlekar has a lot to learn about the world yet and he shouldn't talk through his hat so often.
LET GOVERNMENT PAY!
The belligerents closed down the war rather too suddenly and without the permission of the Department of Information and Broadcasting of the Government of India. The blighters who fought for six full years did not even take a nodding notice of the war efforts of the Information Department which in the fourth year of war compelled the Indian motion picture producers to produce a number of insipid propaganda pictures to help the Allies to win the war.
The Germans and the Japs must be severely punished for folding up so suddenly without a warning and thereby upsetting all the versatile plans of Mr. P. N. Thapar and his propaganda gang at the Information Department.
The sudden end of the war has, however, left behind a woeful legacy for our film producers. Under the constant goading of the Information Department, almost all our producers had produced one or more of those insipid propaganda pictures, under that charming label of "Instructional" pictures, but these pictures have now suddenly lost their topical theme with the war quickly wound up by the belligerents.
We recently saw "Bari Ma" and "Miss Devi", two Jap thrillers and wondered what was all the row about seeing that there were no Japs left to defeat. Another in this line will be "Ghulami" of Shalimar. Another in "Village Girl", beautiful pictorially, shouted itself hoarse about recruitment to the army but with the war over what can we do with recruits looking out for three guaranteed meals a day ? Then there is Wadia's "Piya Milan" asking women to sing and dance for the troops and join the Red Cross. Where is the Red Cross now and where are the troops to sing to ?
Many such pictures, produced by different people, will shortly come to the screen and all of them will have no topical theme simply because there is no war now. With the theme, the main item of popular appeal, gone out of these pictures, how are the pictures expected to become commercially paying propositions?
Almost all these pictures, having been produced by naturally unimaginative producers under official duress, are heavily sprinkled with the war motif and as such provide bad entertainment to the average spectator who does not like any blatant propaganda to be thrust on him against his will. If left to themselves the Indian producers would not have touched the war subjects with a pair of tongs.
M. P. Product! ons' Musical Hit with CHABBI. JAHAR. PURNIMA, NATWAR and IFTIKH A R.
teiitcuJ : PRAM EN MITRA. WATCH FOR ITS RELEASE For CENTRAL PROVINCES:
JAMNADAS LTD. For SOUTH :
SELECT PICTURES CIRCUIT. For BENGAL :
MANS ATA FILM DISTRIBUTORS.
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