We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
FILMINDIA
May. 19
MORE ABOUT TITLES!
Those of our film enthusiasts who are accustomed to reading between the hues of Hollywood reports, must have read the news about a recent, survey of American film-goers with more than ordi-_ nary interest.
According to this survey, film titles receive so elaborate an attention in Hollywood that they are often changed three times before the final choice so much so that the cost of publicity incurred merely for selecting the most appropriate title for a recent Twentieth Century Fox production, came to about lis. 750.000 which figure may not be accepted by our producers even with a, proverbial pinch of salt!
In India it may be true that we spend next to nothing on the selection of titles for our films but at the same time it cannot be denied that some of our producers do use their brains to better advantage in naming their offsprings than they do in making them!
In fact the way some of them reveal their knowledge of mass psychology and gross indifference to the nature of the subject while choosing their titles, would appear to constitute no less remarkable a record in their own way as compared to their American counterparts.
Take, for instance, Mohan Singh's "grand epic of the great revolution of 1857" screened at the Lamington! Had it not been for the mere title,
who the dickens would have ever imagined that t revolution and bloodshed associated with this peri in the pages of our history books was not, after so *'cpic" as compared with the romance betwe one Aslam and Tasnim played by the singi happy-go-lucky pair of Surendra and Suraiya!
Then there is the case of Kashmir Fill "Ahinsa" which actually abounded more in violei than non-violence and yet claimed to convey message of Mahatma Gandhi, the apostle of n< violence and truth!
A Calcutta film concern had recently offeree four figure prize to be awarded for the best sugg tion from the public for an ;\pt title for its new f whose theme was mentioned in brief. We do know who got the "award-' and how but the t said to have been suggested and found best, is unimpressive and silly that one feels pity for bankruptcy characterizing the whole stunt.
Any school boy could have done better with greater inducement than a cone of ice-cream.
WHEN TICKETS ARE SOLD "OUT"!
A bill was tabled sometime in September 1£ in the Bombay Legislative Assembly for providj legal action against people selling cinema tickets; a price higher then their face value and for enabl the police to bring this species of blackmarkctf under its clutches, which the people indulging in
WHEN
YOU
GET
CINEKODAK
When the time comes to switch off the lights and switch on your Kodascope ... when, in a jiffy, you and your family are transported to a new world — a world of yesterday's high spots preserved in Home Movies for tomorrow's delight, with every reel that's projected yielding its precious cargo of happy moments ... then you'll admit that your patience has been rewarded.
Cine-Kodaks and Kodaseopes are now available with Lumenized lenses for clearer and better picture-making in colour or black and white. See your Kodak dealer now and get your order registered.
10