FilmIndia (1948)

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f ILMINDI A In Suresh Pictures' forthcoming picture "Jeevan Jyot", Ratnamala and Javahar appear to have seen the flame of life. June, 19 are dismissed as filthy and superstitious. Thus 3V' Zils is looking at us from outside, looking with gen ine pity, perhaps, but as an outsider, without u derstanding, and without identifying himself wi the people and their life. Moreover, he wants tackle vital social problems without attacking t political causes and the economic status quo. T "social welfare" as envisaged by his films and as aptly symbolized by the Parsi lady doctor, again outsider, who is the main character of the film, is t fashionable "slumbering" of conscience-stricken s ciety ladies. No wonder these films have appeal mostly to the shark-skin-and-gold-border sari cla: Disowned By Experts The unauthentic nature of these films and t basically false, un-Indian approach of their prod cer can further be proved by the comments and c: ticism of medical experts and trained social workt who saw them — including one whose name appea in the credit titles as one of the "Technical Ad sers". In a letter to Miss Marion Dix, the Visi Information Officer of the United Nations Organic tion who supervised the production, this is what I K. S. Mhaskar, M.A., M.D., B.Sc, D.P.H., D/O & H., Honorary Secretary, Bombay Mothers a Children's Welfare Society, who was supposed to the Technical Adviser for these films, has to about them: "I confess I was very much disappoint and if I had been asked (emphasis ours — E .li WANTED EDITORIAL STAFF Wanted Editorial assistants and independent contributors of status and education for a grand new monthly national magazine. Staff Writers must have experience of condensing and summarizing and turning out original work. Good salaries to reliable persons. Contributors must be specialized writers on different subjects such as politics, sociology, sport, music, international affairs, medicine, science, religion, radio, motion pictures, business, finance, human relations, economics, history, 'Women and beauty tips', etc. Contributions will be generously paid for. Please apply stating terms either as staff "workers or as contributors, enclosing wherever possible a specimen of writing. Staff artists, cartoon artists, press and social photographers are also required. Apply Box No. 384, Care of "filmindia". 4