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HLMiNbi A
June, 194
crosses her off his books. If lie finds that a certain Miss X is spending too much money and she refuses to listen to his advice she is told to take her business elsewhere. Roos is not the only salary-spending man in Hollywood, but he is by far the most famous — and the shrewdest.
Through the years Bo Roos has learnt to smell out a crooked proposition half a mile away. He
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knows that, every day, smart financiers and get-rich-quick inventors r,ssail. the stars with their pet schemes." He knows too that many Hollywood stars, unused to big money and often with very little business sense, are liable if left alone to take up even the most scatter-brained propositions.
That is why he asks his clients that, before they accept an offer
from some smooth stranger 1 make an overnight fortune wil a chain of restaurants, a beaut parlour or an apartment hous they should consult him first.
And all of them do — or lea'\ Bo Roos.
"DON'T LET THEM RUN WILI
Looking after the "petty casl department of the stars' earning is the simplest part of Roos' jo As far as incidentals like agent commissions, household expense and personal spendings are coil cerned, a private secretary coul; do as much, and for less remunc ration. Roos' headache comes i dealing with Hollywoodites' su plus income. Stars, like everj body else, want to invest safel and still make money. Mr. Ro< does it for them. He buys coui try clubs, beauty parlours, apar ment houses, ranches, swimmii pools, restaurants, woollen mill cosmetic factories and anything 1' thinks likely to make a profit f< his clients. Sometimes, to spres the risk if a proposition shou; fail, he prevails upon his clien to form a co-operaitive and inve their money together. If he sa; so, they do so. Sometimes 1 even joins with them and inves his own money.
Everybody trusts him becau they value his business acume whether they are investing m: lions or just going on a shoppii spree.
In fact, if relations betwe Roos and his feminine clients cj ever be said to reach breakii point it is over this matter shopping sprees.
After some bad bouts with fore ful sales-ladies and a horril awakening when the latter sa the bills, Marlene Dietrich, Joi Crawford, and Dorothy Lajno have begged him to limit t weekly amount he allows them I shopping.
"I see they cot enough cloth tn look presentable," Roos h been known to say. "but I doi let them run wild in the shoi They'd be broke tomorrow if th did. Ah, these women. . . . !"
£Mng. flluiic "J-hom,
KA J AL SA J AN HEERA MAJBOOR ROMEO & J U LI ET PIYA GHAR AJA SHADISE PAHALE CHALTE CHALTE
Hear it on H. M. V. Records.
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