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FILMINDIA
January, 194S
advertised time to begin a show. Similarly, if their halls become sufficiently crowded they begin a show even earlier than the advertised time, and the cinema-goers who reach in time have the misfortune of missing some of the early reels of the picture. This is a nuisance which has become intoler
able-' 1 c u
AGRA. Kr Rajendra Singh.
NOT ART BUT BUSINESS
"Is it not true that the Indian picture exhibitors are completely devoid of wisdom in so far as the art of selling tickets to the fi'm-goers is concerned? In every Indian cinema house in Cawnpore the system adopted for the sale of tickets is really most unsatisfactory.
"It has been painfully observed that these cinemas indulge heavily in the practice of over-issuing the tickets. Generally, for the first few weeks, in order to serve their personal motives of making more profit, they allow entry of the people into the house more than what their standing arrangement for seating accommodation actually permits which not only causes a great deal of suffocation inside but renders one totally unable, due to the blockade of the passage, to make his way to and from the entrance. This sometimes leads to serious types of quarrels and disputes among the film-goers whose terrible outcry disturbs everyone and spoils all enjoyment. Will the authorities please explain as to who is rea'ly responsible for such evils?' CAWNPORE. S. M. Pandey.
(Inform the police headquarters by a registered letter and let me know what they say or do.— The Editor) SOME DRUM-BEATING "Every other film that we hear of today is advertised as "An Epochmaking achievement" or else "A novel phenomenon in film annals." One often wonders how many epochs are made in one year. Also from the number of such phenomena one is led to believe that the Indian film industry is pursuing a gleaming, meteoric career and that all woes and wails against it have their source in an incorrigible pessimism.
Every opening is a 'gala opening' and every day 'a red letter day' And the picture, you are told, is full of throbs and thrills, roaring with rhythm, rosy with romance and radiant
with stars. What an alliteration! What a flowery use of flambuoyant epithets! And with throbs and thrills in your heart you go to see the picture and (Ah the chimeras we imagine) find that it is all but 'rosy' and that 'radiant' is the last word for it. You hear of music that is stupendous, melodies that are scintillating and you murmur "What a butchery of beautiful words!" NEW DELHI. Mohindra Singh. I STAND WARNED "It is indeed a pity that I have come across several persons who send letters in "Woes and Echoes" according to
your views and some praise you, but you don't know what you are missing, because they praise you outwardly and in reality they abuse you. They say, 'Patel is a partial and destructive critic. He is a money making man and is shortly going to be dismissed from "Filmindia!", and such other nonsense and what not! Isn't it stabbing in the back? They only praise you to get the prize and you too print them seeing your praise without guessing that they are fooling you, but you are not aware of the facts. I advise you Mr. Patel to beware of such rascals."
Suresh Kumar NakuL NEW DELHI.
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