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February, 1946.
The war was the most momentous hour of need for our film industry which depends entirely on foreign supplies for its raw materials. The raw film was our greatest need and with Continental supplies stopped suddenly, only the firm of Kodaks was left to meet all our vital needs.
Had Kodaks failed us our film industry would have to close its shop. But Kodaks, a foreign firm, did not Nor did they take a mean advantage of our plight by profiteering or blackmarketing. They stuck to their high code of business morality and in the midst of official pressure and shortage of supplies, served our film industry in a cordial and equitable manner which takes "filmindia's" salute.
Always between the devil and the deep, this illustrious firm, under the personal guidance of the Englishman, Mr. C. E. Noble and the Indian. Mr. Mistry, met the industrv ha'f-way with extreme courtesy under the most disheartening circumstances. Yes, these two men made a team that saw a whole film industry safely through a stormy innings. That is the cricket of business some of our importers must learn to play if they intend both to earn and to serve.
Kodak's war-time services to the Indian film industry deserve official recognition and we hope that the fairminded president of the Producers' Association, Rai Baha dur Chuni Lall, won't lack the necessary courtesy in expressing our official gratitude, even to a foreign firm, for giving us a hand in our hour of greatest need.
Surraiya goes shy and coy in "Jag Biti" a Din Picture.
FILMINDIA
Motilal doesn't seem to care but Khurshid does in "Mooni,* a Ranjit picture.
YOU'LL HARDLY BELIEVE
That V. Shantaram of Rajkamal and Jayashree will be soon flying to America carrying Baburao Pai as his mascot of luck. It is the English language that worries the great director.
That during Shantaram's absence K. Winayak of Prorulla and Khandekar will be in charge of Anna's Rajkamal and produce two pictures with the help of Pandit Indra and the cuckoo-voiced Chinchalikar.
That cuckoo-voiced Chinchalikar is already planning a triumphant publicity campaign to put K. Winayak into Shantaram's g'amour shoes and if possible even the "lotus-girl" trade-mark will be changed to give quality to Rajkamal pictures.
That "gentle" Jamshed Wadia, Member of the British Empire, is reported to have gone on a hunger strike because the Government conferred the "O.B.E." on Kcki Modi of Western India Theatres, without consulting him or without giving even a copper medal to Mrs. Hilla Wadia.
That Film-actress Veena is also reported to have adopted the latest a-la-Mumtaz-Shanti vogue and now sits with her face to the wall, with all others looking at the wall and wondering what was wrong with it.
That Film-actor Motilal has invented a new working technique on the set; every time he touches Mumtaz Shanti in a scene, he calls for soap and water. Any way, what's wrong with Mumtaz?
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