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FILM INDIA
March, 1946
Mubarak seems to be in a devilish hurry in "Soni Mahiwal,"a costume story of Jayant Productions.
British film-magnate. Mr. Arthur Rank, for a twelve-week study tour of conditions in India.
They are looking out for "business" in India on behalf of their British interests.
NEW INVASION
Walt Disney's colour cartoons will soon speak in Hindustani and if necessary in other Indian languages and make the vast Indian masses contribute their bit to the Disney fortune.
The story of "Bambi" will be the first to be turned from English into Hindustani under the direction of Mr. John Cutting, of Disney Studios, who will arrive in India in early May.
From June onwards Indian masses may keep their nickels ready to drop them into the Disney savings bank.
n MINUTES OF BOREDOM
The Government of India is slowly returning to normal commonsense. The order, compelling all exhibitors to show a minimum of 2000 feet of. I. F. I nonsense under the pretence of educational propaganda, has been revised and from 15th March onwards only a 1000 feet will be the compulsory limit.
That is ir minutes of official boredom still.
FILMS AND SPORT
People of the Indian film industry seem to be very much in the news
these days in the racing field. Two I prominent film personalities, Sardarj Chandulal Shah and Editor Baburaol Patel, own several race horses which I win popular races at regular inter1 vals. During the month the SardarJ won the Indian Derby, the most I coveted trophy on the Indian turf, with his beautiful filly, "Chakori" while Editor Baburao Patel won the Gulamhussein Essaji Cup with his well-bred colt, "Filmindia".
FOREIGN COMPETITION
The statistics of foreign releases in Bombay during the year 1945 should ; help to prove the formidable competition which the Indian film industry has to meet in years to come.
Though the Indian film industry was asked to go through a period of scarcity during war resulting in a very much restricted production programme, as many as 189 foreign productions were released in Bombay during 1945, despite a lot of wailing over transport difficulties ind lack of shipping space. Of these 189, 165 were American, 22 British and 2 Russian films. Of the 34 technicolour films shown 30 were American and 4 were British. The popularity of colour pictures stands proved by the fact that all these technicolour pictures enjoyed huge box-office success in Bombay.
Beautiful outdoors seem to be a feature of "Namak" a social story of Azad Productions featuring Dulari.
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