FilmIndia (1946)

SUBSCRIPTION RATESi The annuel subscription, for 12 Issues of "fllmlndla", from tny month Is I INLAND Rs. 24/FOREIGN i Shillings SO/ Subscription Is accepted only for i collective period of 12 months and not for ■ small period. Subscription money should be remitted only by Money Order or by Postal Order but not by cheques. V.P.P.s will not be sent. filmindia FROPRI ETORS FILMINDIA PUBLICATIONS LTD. 55. SIR PHIROZESHAH MEHTA ROAD, FORT, BOMBAY Telephone: 267S2 Editor: BAB U RAO PATEL Vol. XII. MAY 1946 ADVERTISEMENT RATESi The advertisement rates are as follows! Per Insertion Pull Pace Inside Rs. 400 Half Page Inside Rs. 210 i Pate Inside Rs. 120 i Pa(e Inside Ra. 150 2nd & 3rd Cover Rs. 500 4th Cover Rs. 600 1st Cover Rs. 1,000 The cost of the advertisement should be submitted In advance with the order. The advertisement will be subject to the terms and conditions of our usual contract. Salute to Ken/tt A hundred motion pictures are not made every day. \. producer, like V. Shantaram who took two years to produce "Dr. Kotnis", will require two hundred years to broduce a hundred pictures. Sardar Chandulal Shah o£ Ranjit has done it within , 5 years (1931-1946) of unceasing production activity. \nd in producing a hundred pictures, under, a single rade-mark, Sardar Chandulal has done something which 10 one has been able to do during the last 30 years of ilm-making in India. Producing motion pictures is a very flimsy business in 'ndia. Usually the uneconomic experience of producing only a couple of pictures chases the producer out of the ndustry. Many producers with studios of their own are in debts up to their necks. Many change the trade-labels ,:rorri picture to picture either to escape the creditors or to |;ecure new loans. Film business is a flimsy affair, the |:hanges being many and sudden. The Bombay Talkies Ltd. was on the top of the world with five successive hits, lit tumbled from the top and went out of sigh: within a bay. The Prabhat Film Company trumpeted to the world (heir "Panch-Pandav" brotherhood in business. The five partners were sworn to one another through thick and thin, through sun and rain and what not. For a time the Prabhat Trade-mark Trumpet blew high above the horizon giving to 1 he industry several quality pictures. Prabhat 'stood for qualify, grandeur, excellence and ideals. Then one day a delicate female shadow cut the sky of triumph and took with it one "Pandav". The second shadow took lanother. Death claimed the ihird. Today Prabhat has neither quality nor amity. The partners are quarrelling and producing trash. Yes, the film industry is a very flimsy business. Like the cellulo:d it uses to capture its art, this business can become just so much smoke any minute. These instances are quoted to show how difficult it is for any one to produce a hundred pictures under a single trade-mark in our film industry. And yet Sardar Chandulal Shah and Miss Gohar — partners in business for 17 years — have done it and while doing it, both have shared the smiles and the sighs of life alike without a complaint. They never thought of break ing thebeautiful partnership which has given to the indus try a hundred pictures within 15 years. They never quarrelled. Thev never disagreed. Though the Sardar spoke to the world of business, his decisions always belonged to both the partners. That was great team work, which was never before seen in the Indian film industry. On the day the 101st Ranjit picture went to the floor, over 2000 people of the industry congratulated the Ranjit partners. Some eulogized Ranjit's unique achievement in sugary words of politeness. "Filmindia" also congratulates Sardar Chandulal and Miss Gohar on their unique success but it is also our duty to point out the lesson of this achievement to others by referring to the prevalent trends that are corroding the future stability of our industry. Ours cannot be a conventional compliment given in response to a well-decorated invitation card. Sardar Chandulal Shah scored a triumph by producing a hundred talkies within 15 years, something which no one did before. 3