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FILM INDIA
August 1946.
GOOD NEWS FOR HOME-MOVIE MAKERS
Cine:Kodak Film is back
FILM
16 mm. and 8 mm.
KODAK LTD. (Incorporated in England) BOMBAY-CALCUTTA-LAHORE-MADflAS
MENACE OF 16 MM. FILMS.
Go where you like you will still find the same rotten Indian pictures running all over India in more j rotten theatres. No one wants to improve in this i country — neither the top man nor the bottom one.
In the 35 mm. size films which we produce and show at present we never reached any standard of quality either to compete with the foreigners or to control our home market.
Our stupid masses see our pictures and in doing so give our stupid producers an opportunity to arrogate to themselves all the art and intelligence of the world. The net result is that though we began making pictures 10 years after Hollywood we are exactly 1500 years behind Hollywood in quality and technique.
Before we could capture any quality in our present production, the 16 mm. film has appeared on the world horizon with its tremendous possibilities.
To the average film-goer the 16 mm. is as good a film as the present 35 mm. On the screen he won't find the difference and he doesn't care as long as he gets value for his money. So the ultimate consumer is already out of calculation.
For the film trade, however, the 16 mm. film base has come to stay and to replace the present 35 mm. standard.
The 16 mm. film is cheaper all-round. It is noninflammable, can be projected anywhere without special precautions, is light in weight, costs less in transport and needs cheaper projection equipment.
Already there exists a huge world-wide library of educational and instructional subjects for the 16 mm. field. In addition, Hollywood has already begun to reduce popular feature films to the 16 mm. size to provide programmes for their new 16 mm. circuits.
The M.G.M., 20th Century Fox, R.K.O. Radio, Warners and others are already in the field training people and opening new circuits in different countries for the 16 mm. films.
Within a month, will return to India Ram L. Gogtay and Amonkar, two Indians trained in Hollywood to handle the 16 mm. business, to sell out our country to the foreigners bit by bit. Gogtay knows every bit of our land and its film trade. He will be a very useful man. The foreigners are paying him because the Indians drove him out. Gogtay has to live somehow and you can't expect a film man to become a Congre-s volunteer overnight. So the M.G.M. is paying Gogtay and making use of his ripe knowledge, which he had collected for the Indian film industry, to take the bacon overseas.
We are losing our men and our opportunities, and we shall soon be losing our film industry, between, grecdv quislings and blind, unenterprising fools.
A DISGUSTING END TO "LEFTY"
The enthusiastic players of the People's Theatre stagtd recently in Bombay Clifford Odets' short play "Waiting For Lefty", giving Indian names to the characters. In spite of the excellent basic material
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