FilmIndia (1946)

SUBSCRIPTION RATES The tnnutl subscription, for 12 Issues of ''filmindia", from my month In INLAND FOREIGN i Ri. 24Shilllnga SO/. Subscription li accepted only for a collective period of 12 months ind not for a smaller period. Subscription money should oe remitted only by money Order or by Postal Order buc not by cheques. V. P, P. s will not be sent. filmindia PROPRIETORS FILMINDIA PUBLICATIONS LTD. 55. SIR PHIROZESHAH MEHTA ROAD, FORT. BOMBAY Telephone: 26752 Editor: BAB U RAO PATEL Vol. XII. OCTOBER 1946 No. 10. ADVERTISEMENT RATESi The advertisement rates are as 'o'lowtl Per -i union Pull Page Inside Rs. 400 Half Paj* Inside Ra. 210 t Paje Inside Ri. 120 ♦ Pat* Inside Ra. ISO 2nd & 3rd Cover Rs. 500 4th Cow Rs. 600 1st Cover Ra. 1,000 The cost of the advertisement should be submitted In advance with the order. The advertisement will be subject to the terms and condltiona of our Production &ode 7ot Tree Undla The moon is not the only witness of romance between Sushila Rani and Trilok Kapur There are two more Johnnies, Sheikh and David, to spoil the lovers' tryst in "Gvalan" written, produced and directed by Mr. Baburao Patel. The Popular Ministries have been in the saddle for some time now and though their hands are full with political disturbances all over the country, they are still expected to proceed with the general reorganization of our national problems, some of which have been lying on the bureaucratic shelves for years. Looked at from the social, the cultural and the industrial points of view the Indian film industry is an important national problem with which our popular provincial governments must seriously grapple one day or other if our films are to provide the right type of entertainment to our people who have no other alternative entertainment in these times. As we have said many times before, the film is a very powerful instrument of instruction having a triple appeal to the eye. the ear and the heart. It can seriously affect the attitudes and habits of people and the film, therefore, becomes a dangerous instrument in the hands of wrong persons. The Indian film, therefore, is an urgent national problem because the Indian film industry is unfortunately in the hands of uneducated, uncultured and irresponsible people whose thirty-year-old vandalism of art and culture has given to our peoole only distorted versions of a'l our traditions in history, mythology and contemporary life. Considering the type of personnel at present obtained in the Indian film industry no half-hearted measures, with a kindly democratic complexion, are going to be helpful cither to the industry in general or to our people. Undisciplined people require drastic measures and drastic measures don't always have a democratic complexion. Coming to practical suggestions, it is necessary to frame a production code for the Indian film industry. As the film producers lack self-di*cipline it is useless to expect them to do anything constructive in this direction. For thirty long years they have drifted aimlessly forgetting the higher purpose of their profession. It is impossible for these people to recover their balance suddenly. They have neither the desire nor the necessary education for it. The production code must therefore be enforced through the Censor Board. Not that we didn't have a censor board in Bombay all these years. We did. But it was usually composed of nincompoops who didn't even know how to pronounce the word, film. 3