FilmIndia (1946)

November, 1946 FILMINDIA face. But, Oh, if only she had worn a little make-up to heighten and accentuate the sweetness of her features! I had a great desire to fall upon her with eyebrow pencil, mascara brush, rouge, lipstick and powder — an onslaught from which she would have emerged a raving beauty, instead of merely insipidly attractive. And, that's the point I'm coming to. Prance before your mirror, gesture in the bedroom, mouth and ogle and act your expressions like fury — but, if your face is not groomed and artistically charming, your work will be completely wasted. This year the fashion in faces is for the Fresh Look, the dewy, clear, smooth, subtly made-up face. Sounds simple, doesn't it, but it takes a daily routine of cleansing, toning and bracing to achieve this appearance, allied to careful make-up. In a climate such as ours the nursery rules of facial beauty are Clean Pores and Closed Pores. Wash only with soft water and a good fatted soap. If you have black-marketed your way into the ice-market, then go the whole hog and use a small piece of ice morning an 1 evening, after your wash. Xe\^r apply ice direction the face, for this may cause broken veins. But, wrap your face-flannel round a piece of ice and gently pat your face with an upward movement from the chin towards the forehead, and from the outer corners of the eyes to the inner ones. THE ICE TREATMENT The ice treatment closes the pores after the wash, and braces up the small muscles, apart from giving you the coolest and freshest feeling in the world. Now for that smooth look, that matt freshness that can draw and hold every eye within range, the true secret is the foundation to your make-up. One famous cosmetic firm makes a foundation perfectly suited for the East. It is a flesh-toned fine cream, called Sun-Pruf. Worked gently into the skin Sun-Pruf holds the powder better than most foundations, and maintains that dewy look for many hours. Do you consider yourself the heavy-faced type . . -. rather more jowl than makes for beauty? If so, try blending a little rouge on your forehead, starting above the bridge of the nose, and working it subtly outwards. This 'lifts' the face, and lightens the appearance of a heavy jaw. Are you piquant enough to be a little outrageous in your makeup? Then try the new American beauty notion of making a cupid's bow of your lower lip, too, to match your upper, and test the reaction on the people. It ought to be fairly terrific. To make this really successful you will need to buy a fine artist's brush, roll it in your lipstick until it is finelypointed, and then paint in the newoutline to your mouth. Of course, you will fill in with the matching lipstick. And now you can make your bow to an impressed world. Your every expression charged with your inner feelings, your plain features played up to their full extent, and your good ones so well accentuated that you must be called attractive. With hand on heart I declare that you will always be uoticed. THE STORY OF TWO HEARTS ENJOINED BY THE BOND OF LOVE! JAMUNA PRODUCTIONS' >| Sieve STARRING: SURAIYA, MOTILAL, KARAN DIWAN, BADRI PRASAD, GULAB & Others. Directed By : J A G D I S H SETHI Screenplay, Dialogue & Songs: D. N MADHOK Music: GOB1NDRAM ^3oz iJ-^artizuCari. urxits to : JAMUNA PRODUCTIONS, PIRANDARE PARK, VINCENT ROAD, DADAR, BOMBAY. DO D/L (A NORTHERN INDIA STUDIOS PRODUCTION) A Magnificent Picture By The Makers of 'RATTAN' WATCH FOR ITS RELEASE DATE 57