The film, its use in popular education (1922)

Page scan 00020 from The film, its use in popular education

Record Details:

Title:
The film, its use in popular education
Date:
1922
Publisher:
London, Grafton
Volume:
The film, its use in popular education
Leaf #:
00020
Language:
English
Collection:
Books
Format:
Books
Contributor:
Robarts - University of Toronto
Sponsor:
University of Toronto
Coordinator:
Media History Digital Library
Description:
26
Date Added:
July 19, 2022
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i6 INTRODUCTION mediocre matter will be crowded out by the far-seeing producers who realize that the Public, unlike the Law, is not " a ass." While the film can never supplant the printed word, it has been the means of directing the attention of many people to the books available at the Public Libraries. Quite recently the Rev. T. W. Pym, in an article in the " Library Association Record," said : " People will read any book which they have seen on the films, whether it be Dickens or ' George Eliot' or any other author, whom, normally, that particular person would not think of attempting to read." The cinema is thus a direct advertising medium for the Public Libraries. This phase, and the use of the cinema as a publicity service for Public Libraries, has been definitely outlined in the book on " Library Advertising," and Mr. Wrigley considerably amplifies this in the following pages. This volume is a resume of what has been done in film-land, and the author advances numerous original ideas that will be read with interest and profit by educationists generally,