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Jack Hulbert, who has done a great deal to increase the prestige of British films, holds a " conference ” on the set.
by D. MALCOLM
^JAN England oust America from its supremacy in the movie market? What are the
THE big British film boom is just around the comer. Well, that’s my opening for this article and I’m going to stick to it. All the best film writers always kick off with that opening when they write about British films. They always have.
It was a nice, handy little phrase in the first place, and who am I to flaunt the sacred traditions that made our British film journalists great?
And now, having, I hope, definitely established that the British film boom is just around the comer, let us try to see how far away that comer is and examine the obstacles that strew the route.
Probably the clearest and simplest indication of England’s position among the film-producing nations of the world can be found in the distribution returns for the last financial year — the latest I have available. The figures, I should, perhaps, tell you, are from an American source, but while not necessarily strictly accurate, are quite near enough for our purpose.
Including “shorts,” 449 American films were distributed in England, as against 153 British films.
In France seven British films were shown,
true facts of the position? Here are the latest bulletins from the film war front. #
compared with 208 American and 157 Frenchmade pictures.
Germany provides most of its own film entertainment. Of the 227 talkies exhibited there last year 138 were home made, while 59 were American.
There was no mention of the British product.
Only six of our pictures invaded the Italian market, of which Hollywood still has a good grip, with 152 out of 270 films shown.
Three of our talkies were shown in Spain, which saw a total of 302 pictures, 202 of which were American.
In Europe only the German and Austrian markets (where German films are in the majority) are not still dominated by Hollywood.
And British films have as yet made no marked impression on either. Germany is second to America in Spain, Italy and France and is getting
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