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THE FILM AND THE PUBLIC
Of the 14.7% who go twice a week or more, 36.4% are under twenty-five years of age. (Hulton Readership Survey, 1953.)
3. Spread of Cinema-going by Children (1949).
22% twice a week or more.
31.5% once a week.
38.5% occasional.
8% never.
About 38% of the cinemas in this country run cinema clubs on
Saturdays, and play to about one million children each week.
(The British Film Industry: P.E.P.)
Working-class children attend the cinema more frequently than middle-class children. (Social Survey : The Cinema and the Public.)
In a survey conducted by the late Dr Maurice Woodhouse at a school in a slum area in Leeds he found 13% of the children aged between 10 and 15 went to the cinema 4 times a week or more, and that 83% went twice a week or more.
4. Sex, Age, and Class Differentiation in Adult Film-going.
There is an almost equal balance between the number of women and men in film audiences. (Hulton Readership Survey, 1953; also Social Survey: Cinema and the Public.)
Young people patronize the cinema far more than older people : Social Survey : The Cinema and the Public reports :
'69% of those aged 16 to 19 years and 57% of those in the twenties go once a week or more often, and these age groups form 37% of the total adult cinema audience as compared with 24% of the total adult population.' Hulton Readership Survey, 1953, reports :
'Of those aged between 16 and 24, 69.2% go to the cinema regularly, more than half twice a week or more.'
Among the various occupation groups, factory, clerical, and distributive workers attend the cinema most frequently. (Social Survey.)
5. Exercise of Choice in Film-going.
Social Survey: The Cinema and the Public:
'It is clear that more of the younger than of the older people go to the cinema regularly choosing which of the cinemas available they will go to according to the films that are showing. Older people more frequently stick to the same cinema and more of them do not go regularly but only go when they want
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