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FILM AND RADIO GUIDE
WILLIAM LEWIN, EDITOR
December, 1945 Volume XII, No. 3
16MM EXCHANGE PRACTICES
BY B. A. AUGHINBAUGH
Oirecl’or, Slide & Film Exchange, Sfai-e Deportment' of Education, Columbus, Ohio
No. 18: So You Are Going to Buy a Projector
We presume that all exchanges handling educational motion pictures and lantern slides are frequently asked by patrons and prospective patrons, “What projector shall we buy?” This is especially true of exchanges operated by states and state institutions. It has been our policy in Ohio never to answer that question by naming the product of a particular manufacturer. We base this policy on the fact that an exchange distributes slides and films; and if it selects projectors for its patrons, it is very apt to be justly held jointly responsible by these patrons for damage done to its slides or films by the recommended projector. We do not believe that a publicly-supported exchange which does not itself buy the projectors has any right to put itself in this possibly embarrassing position. There may sooner or later arise questions of nonfeasance, misfeasance, and even malfeasance, all of which any public exchange will do well to avoid.
But there are certain general guide-rules which an exchange may and should provide, and we here set forth some of those guides. Write to each of the following firms and request literature and a demonstration. The arrangement is alphabetical.
Ampi'O Corporation, 2839-51 North Western Ave., Chicago, 111.
Bell and Howell Company, 7134 McCormick Road, Chicago 45, 111. DeVry Corporation, 1111 Armitage Ave., Chicago 14, 111.
Eastman Kodak Company, Rochester, New York.
Holmes Projector Company, 1815 Orchard Street, Chicago, 111. International Projector Corporation, 88-96 Gold Street, N. Y.
Keystone Projector Company, 288 “A” Street, Boston, Mass.
Natco, Young America, 32 E. 57th Street, New York, N. Y.
RCA Manufacturing Co., Camden, New Jersey.
Universal Projector Company, Philadelphia, PaP.
Victor Animatograph Coi'poration, Davenport, Iowa.
The following companies make 3kt X 4 lantern-slide projectors;
(a) Bausch & Lomb Co., Rochester,
N. Y.
(b) DeVry Corporation, 1111 Armitage Ave., Chicago 14, 111.
(c) Keystone View Co., Meadville, Pa.
(d) Spencer Lens Co., Buffalo,
N. Y.
(e) Victor Animatograph Co., Davenport, Iowa.
In addition to 3^4 x 4 lanternslide projectors of the previously-listed companies, (a) and (cl) also make 2x2 and filmslide or filmstrip projectors. Such outfits are also made by the Society for Visual Education, 100 E. Ohio Street, Chicago, Illinois. Opaque projectors are made by
(a) and (cl). These companies also make combination outfits which will project opaque pic
tures, 314 X 4 slides, 2x2 slides, and filmstrips. Keystone and Spencer Lens make lanterns with forced air coolers.
In general, 16mm sound motion-picture projectors sell for around $300 to $450; x 4 lantern-slide projectors sell for $70 to $100; 2x2 outfits without motors, at $50 to $75; filmstrip outfits at $50 to $75; and combination opaque, 3^ x 4 slide projectors at $140.
At present the demand for projectors is exceeding the supply; but when this abnormal condition subsides, the following suggestions may be helpful in making a proper choice of what is on the market ;
(a) Have all demonstrations made at your school on the same clay and at about the same hour. This will assure you that the daylight conditions have nothing to do with the results. If different days are used, one may be bright and one dark.
(b) Use the same screen for all demonstrations. This will eliminate the screen as a factor in the differences you may find in the brightness of the picture.
(c) Procure a clear, wellmade film from any convenient source and require all agents to use this and this only in their demonstrations. Check the film yourself after each use. Some photography has a greater density (darkness) than others;