Film and Radio Guide (Oct 1945-Jun 1946)

APRIL, 1946 FILM AND RADIO GUIDE n Speaking of Fundamentals CORONET Instructional Films provide essential basic training The illustrations at the left are from two new CORONET Instructional Films — How to Study and How to Use a Library. There are others equally important — We Discover the Dictionary, Soccer for Girls, Springboard Techniques, Batting Fundamentals, Catching, How Man Made Day and The Nature of Color are a few of the latest ones. Dozens have been announced previously and many others are in production. From “How to Study”— William H. Brink, Ph.D., Professor of Education, Northwestern University, co//abofofor. From “How to Use a Library”— Miss Alice Lohrer, Asst. Professor of Library Science, University of Illinois, Urbona, collaborator . Nearly all CORONET Instructional Films offer the added advantages of full natural color. Some are also available In black-and-white, and a few which do not require color are black-and-white only. All are offered at moderate cost and on terms to suit budget plans. For complete information concerning CORONET Films now available and new ones as released, write to — CORONET INSTRUCTIONAL FILMS 919 NORTH MICHIGAN AVE., CHICAGO an autocratic attitude toward its contractual obligations? But these film advertisers do, and they are becoming toorse, thanks to knightly help. Don’t put yourself in their power! Stop encouraging this game — NOW! Like liquor, if you get the best of it, it gets the best of you! Pause and consider whether it is better to obtain a picture free of cost with propaganda, or a picture free of propaganda with cost. To a free country that is proud of its schools, we advocate that laws be passed, as have been passed for textbooks in some of our states, requiring the deletion of all commercial propaganda from motion pictures intended for school use. We predict that if such laws are passed, within a year all these so-called “free” pictures will be “free” of something besides their cost, or they will be withdrawn because they will not serve their real purpose ! Any one who believes that he can get something for nothing condemns himself as a sucker before he begins. We can not condone suckers as teachers. If any teacher wishes to use his pupils for a social experiment which may affect their mental well-being, we say give him the gate and do it quick! It just isn’t knightly, Mr. Knight. Since the appearance of our first article on free films, we find a hurried call was sent out for a huddle in Michigan. The outcome of that meeting is not known at this writing, but we do know that the film manufacturers, sound recorders, projector manufacturers, and commercial “sponsors” will all be for “sponsored films.” They make money (temporarily at least) from any user of films, and they know these “sponsored” films can not exist without school usage. But are school people going to desert the makers of boyia fide educational films and become the tools of such commercialism? The book publishers will be gleeful if they do ; it will further delay the full use of educational films. The substitution of “sponsored” for “commercial” is a snare unto the feet — they are identical in purpose and EFFECT! By the way, who is Darrell Huff? He huffed quite a puff for his favorites in the February sixteenth issue of Liberty, but we can’t see that he blew the house down or got the little pig. Next Article: How old is “old” when applied to educational motion pictures?