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FILM DISTRIBUTION TO A MASS MARKET 121 Conditions under Which Films Are Loaned 1. Exhibitors are responsible for film damage. 2. No rental charge is made. 3. A 16-mm sound print must be projected only on 16-mm sound projectors which have but one row of sprocket teeth. Projection on a silent machine will ruin the film. 4. Be sure the gate and other parts of the projector are clean and free of excess oil. Do not allow film to touch a dusty surface. This is not only detrimental to the film, but introduces dirt to the projector parts. Be certain the projector is in proper adjustment. 5. Films are to be projected as received. Leaders and trailers must not be removed for joining to other reels of this subject or to other subjects. Do not punch the film or add any other permanent markings. 6. Thread the picture on the plain leader, not on the title. Turn the mechanism by hand to be certain sprocket teeth are properly engaged. Then after projecting a few feet of the leader, stop the machine and examine the film. Never run into the opening title without examining projected leader for damage. 7. When rewinding between shows do not tighten or bind film on the reel. This causes serious scratches and other marks. Running the film through a cloth or the fingers is also a common source of scratched prints and should be avoided. 8. If splicing is necessary, it should be accomplished in an expert manner and only with suitable film cement on a splicer designed for the particular type of film. 9. Ordinarily, films should not be rewound after last showing. Returned reels should be of the same manufacture, type, and size, and in the same condition as reels sent. If such reels are not available, rewind film and return on original reels. 10. Damaged prints disrupt schedules and may cause disappointment to other borrowers. Your cooperation in keeping prints in first-class condition will be appreciated. 11. Films must be reshipped under cover of the label enclosed in the shipping case immediately after showing. If it is desired to hold film beyond reshipping date specified, permission must be obtained in advance of such date. Return shipments by parcel post must be marked special delivery. Films are ordinarily shipped express prepaid. On request they are sent parcel post special delivery. 12. Report form is to be completed and returned after the showing. Reproduced from film catalogue of U. S. Steel Corporation.