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July 23, 1927
THE FILM SPECTATOR
Page Nineteen
To Writers, Actors, Directors
/O^ yVi OTION pictures are presented now with an opportunity to loosen y 0 V l^he coil of ignorance, vulgarity and general rottenness that is squeezing the art out of them and is making your positions in them insecure and disagreeable. Hollywood to-day is deciding the whole future of the screen as an art and an industry.
When the fight is over victory will rest with the side which had the strongest weapons and used them most wisely.
There is no weapon more potent than a strong publication.
The Film Spectator is not interested in you as individuals and it will not try to delude you by claiming that it is taking its stand in the present situation out of regard for your personal welfare. Its only interest is the improvement of pictures.
It stands for certain definite reforms which it believes can be brought about
now.
telephone
HEmpstead
2801
for our
(Advertising
(Alanager
It so happens that in fighting for these reforms The Spectator is fighting for your personal welfare. Its fight is your fight. The stronger it is, the more it can benefit you, even though it is not actuated by such a thought.
The only thing The Spectator has for sale is advertising space, and it will sell that only to people who will gain some profit from buying it.
The more advertising space it sells the stronger will it become as a weapon in your behalf.
You spend considerable money yearly in advertising. Consolidate your strength by getting behind The Spectator. Spend at least a portion of your advertising appropriations with it. It will keep you before the industry. It goes into more motion picture homes than all other screen papers combined.
I do not want to sell you a page or a half page. I want you to take a small space and to take it permanently. That is the only kind of advertising that benefits the advertiser.
Glance at the second page of this issue. Tay Garnett and A1 Cohn pay nine dollars per issue for the space they occupy — eighteen dollars per month.
Can you afford that much to keep your name before the industry, and to make stronger, and extend the influence of, a publication that happens to be lined up with you in a fight in which you have much at stake ?
WELFORD BEATON.