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APPENDIX II
subsequently arranged either on a flat rental basis or on a percentage of takings. As the industry has grown, producers, renters, and exhibitors have tended to become merged.
Salesman. — Renters maintain a staff of salesmen throughout the country to negotiate bookings for films. They customarily meet in London at regular times to be shown new product, and to be coached in new salemanship methods.
Short Film. — The Cinematograph Films Act, 1938, defines a ' short ' film as ' a film the length of which is less than 3,000 feet ' (33 mins.). Therefore it includes newsreels, cartoons, and most documentary, instructional, and general interest films.
Slapstick. — A type of comedy relying on fast action and broad knockabout humour, frequently embodying chases.
Sneak Preview. — See Pre-view.
Story-Film. — See Fiction-film.
Trade-Show. — When offering a film for booking to exhibitors, trade-shows for viewers are held in London and the main provincial cities. A renter is legally obliged to hold a trade-show before he can book the film to exhibitors.
Trailer. — A trailer is a short film, varying from 30-300 feet in length, specially made up of excerpts from a long film and shown in the ordinary cinema programme to whet the appetite of audiences for a coming programme. Their technique is elaborate, involving trick titles and optical devices, and their tempo very fast. The term is also used for Government informational short films, 130 feet or less in length, distributed and attached to the end of the news reel. ' Flashes ' of even shorter length, that is some 4050 feet, are also used for the same purpose. Much originality has been used in their production.
Travelogue. — A short film of people and places, superficially described, sometimes set in Great Britain, but more often overseas.
' U ' Certificate. — A film classified by the British Board of Film Censors as being suitable for showing universally, including to unaccompanied children. (See Censor.)
Western. — A type of American film devoted to cowboys and horses, usually set in real surroundings and containing chases and other thrills.
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