Film year book : 1922-23 (1923)

a serial, whcih in practically every instance was attended with the only result a novice could hope for, and that was dismal failure. All such serials foisted upon an unsuspecting public, from time to time, disgusts and discourages them with serials in general, thus it is that the industry has witnessed cycles of expansion and depression, each of which has existed about two years. About three years ago the market was surfeited with a most unusual number of serials of every kind and description, a great many of which were very bad, hence a reaction took place that has been depressing indeed, but it spent its fury some four or live months ago, and the serial business is again coming into considerable popularity, and since the majority of the serials on the market today, and those in the course of preparation, are of unusual excellence, how can we anticipate anything else than a cycle of unusual prosperity and popularity for the serials? ELMER PEARSON. General Manager Pathe Exchange, Inc. Serials Shorter The trend of the picture business today is for better pictures. Exhibitors are willing to buy good pictures. They won't run poor pictures at any price. Today only a good serial is wanted. The day of the "kill-em-quick" serial is past. 1922 and 1923 will see even better serials made than in the past. There is a strong demand from exhibitors for ten and twelve episode serials. This does not mean that they will not buy the longer serials, but simply that they prefer the shorter product. Some exhibitors felt that serials were through. They felt that the public was tired of them. The facts are, that the public will not stand poor .serials, that they will not go to see long drawn-out intelligence-insulting junk. A. A. SCHMIDT. Universal Film. ALLIED FILM LABORATORIES ASSOC. (New York City) Members : Biograph Company, Burton Holmes I^aboratory, Claremont Film Laboratory, Inc., Craftsman Film Laboratory, Cromlow Film Laboratory, Inc., Dobbs Laboratory, Eclipse Film Laboratory, Erbograph Company, Evans Film Mfg. Co., Film Developing Corp., Lyman Howe, Kessel, Nicholas Laboratory, Kineto Company of America, National Film Laboratory, Palisade Laboratories, Republic Laboratories, Inc., Rex Laboratory, Inc., Tremont Film Laboratories, Inc^, William Horsley Laboratory. Secretary, Wm. K. Hedwig, 71 W. 23rd St., New York City. PERCENTAGE TAX TO ADMISSION CHARGES When Exhib patron itor tax pays gets is 5c 4c Ic or 25% 6c 5c Ic 20% 10c 9c Ic 11 11/100% lie 10c Ic 10% 15c 13c 2c 15 38/100% 17c 15c 2c 13 1/3% 20c 18c 2c 11 11/100% 22c 20c 2c 10% 25c 22c 3c 13 2/3%o 28c 25c 3c 12% 30c 27c 3c 11 11/100% 33c 30c 3c 10% 35c 31c 4c 12 9/101^ 39c 35c 4c 11 43/100% 40c 36c 4c 11 11/100% IMPORTANT LEGAL HOLIDAYS (In United States) Jan. 1 — New Year's Day (except in Mass. and Dist. of Col.). Jan. 19 — Birthday of Gen. Lee (in Ala., Ark., Fla., Ga., Miss., N. C, S. C, Va.). Feb. 12 — Lincoln's Birthday (in almost every state). Feb. 12 — Georgia Day in Ga. Feb. 22 — Washington's Birthday (all over Union). Mar 4 — Mardi Gras (in Ala., Fla., La., in the parishes of New Orleans, St. Bernard, Jefferson, St. Charles and St. John the Baptist). Mar. 17— Arbor Day (in Okla.). April 6 — Arbor Day (in N. Ariz.). April 12 — Halifax Independence Resolutions (in N. Car.). April 13 — ^Jefferson's Birthday (in Ala.). April 15 — Arbor Day (in Utah). April 18 — Good Friday (in Ala., Conn., Del., Fla., La., Md., Minn., N. J., Pa. and Tenn.). April 19 — Patriot's Day (in Me., Mass.). April 21 — San Jacinto Day (in Tex.). April 21 — Arbor Day (in Col. and Neb.). April 23— Fast Day (in N. H.). April 26— Confed. Mem. Day (in Ala., Fla., Ga. and Miss.). May 9 — Arbor Day (in R. I.). May 10— Confed. Mem. Day (in N. Car., S. Car. and Tenn.). May 12 — Mothers' Day (in N. Mex.). May 18 — Peace Day (in N. Mex.). May 20 — Anniv. Signing of the Mecklenburg Declaration of Independence (in N. Car.). May 30 — Memorial Day (in Ariz., Cal., Col., Conn., Del., Dist. of Col., Idaho, 111., Ind., la., Kan., Ky., Me., Md., Mass., Mich., Minn., Mo., Mont., Neb., Nev., N. H., N. J., N. Mex., N. Y., N. Dak., Ohio, Okla., Ore., Pa., R. I., S. Dak., Tenn., Vt., Va., Wash., W. Va., Wis., Wyo.). May 30 — Confed. Mem. Day (in Va.). June 3 — Jefferson Davis' Birthday (in Ala., Ark., Fla., Ga., Miss., S. Car., Tenn., Tex. June 3 — Confed. Memorial Day (in La.). June 15 — Pioneer Day (in Idaho). June 17— Bunker Hill Day (in Boston). Not a legal holiday, but banks close by general agreement. July 4 — Independence Day (all over Union). July 24 — Pioneer Day (in Utah). Aug. 1 — Colorado Day (in Col.). Aug. 16 — Bennington Battle Day (in Vt.). Aug. 20-21 — Good Roads Day (in Mo.). Sept. 2 — Labor Day (except in N. Mex. and Dist. of Col.). Sept. 9 — Admission Day (in Cal.). Sept. 12 — Old Defender's Day (in Baltimore, Md.). Oct. 7 — Missouri Day (in Mo.). Oct. 12 — Columbus Day (in Ala., Ark., Cal., Conn., Col., Del., Idaho, 111., Ind., Kan., Ky., Me., Md., Mass., Mich., Mo., Mont., Neb., Nev., N H., N. J., N. Mex., N. Y., Ohio, Okla., Ore., Pa., R. I., Tex., Va., Wash.. W. Va.). Oct. 13 — Farmers' Day (in Fla.). Oct. 26 — Fraternal Day (in Ala.). Oct. 31 — Admission Day (in Nev.). Nov. 1 — All Saints' Day (in La.). Nov. 1 — State Fire Day (in Neb.). Nov. 4 — Fiction Day (1st Tuesday after the 1st Monday in November. All over Union, except Dist. of Col.). Nov. 27 — National Thanksgiving Day (usually the last Thursday in November. In every State and Dist. of Col.). Dec. 25 — Christmas Day (all over Union). Dec. 3 — Arbor Day (in Ga.). 334