Associated First National Franchise (1921)

14 First National Franchise SemiMonthly Establishes Big Five Box Office Powers (Continued from page 3) and black teaser poster copy bearing the words "The Biggest Picture of the year comes to the Regent Theatre on January 24th." There was no mention of the name of the production and after these had been up 3l week, he covered them with Bracker's 24 sheet of "Man-Woman-Marriage," which remained up during the week of the run. Concerning the Bracker 24 sheet, Mr. Dooley said: "The people just stood around .and stared at them. They could not help it. In fact, whenever I got a spare moment, I used to go out and look at them myself. I have never yet seen posters that hit as hard as those." MONDAY, JANUARY 17TH. Posted 24 sheets and other paper. Started slides and trailers on theatre screen. Inserted eight two-inch column teaser ads in morning and evening papers, incorporating the black milestone cut and the copy outlined in the small teasers in the press sheets. Carried full page advertising announcement in the theatre "house organ. TUESDAY, JANUARY 18TH. Repeated teasers in newspapers, changing ■copy slightly. Broke the story into the newspapers and got big advance notices. Incidentally secured spaces for the rest of the week from the Advertising Department and let the editor know just how much extra was being taken. Put first batch of lobby photos in theatre vestibule and started billing. Put out window cards and type cards obtained from First National Exchange. Posted 100 one sheets in spaces which theatre holds on contract. WEDNESDAY, JANUARY 19TH. Took four spaces each four inches by two •columns in morning and evening newspapers incorporating the milestone cut and the news interest copy shown in the press sheet. THURSDAY, JANUARY 20TH. Wrote personal letters to the Secretary of the Will Women Ever Rule Again By the Might of Mother-Right In the days o* the A*mazon* the women ruled by virtue of their motherhood, but thrftugli* the centuries of sex-antrtgonlsm whlci. have pasae* einco then mothrrhoo<l has UecoBie the ehackle Imposed by men. Allen Holubar'B UuDendOus production. "Slan-Woman-Mftrrla*e." dramatically plc 1 th thf nna fall 111 startle, In MH.KSTONF IN MOTION I'UTl'ltES, :e and delight yo The Screen's Newest Marveli Regent Theatre Week Commencing Mondav, Daily 2:30, 4:45, 7:15, 9:10 p. m. Two-column by 4 inches used by Regent prior to opening Branch on Women's Federation and other women's organizations and to prominent people in town bringing the picture to their notice. Increased newspaper space to eight inches by two columns, using a larger size of milestone cut. FRIDAY, JANUARY 21 ST. Added more photographs to the vestibule and arranged with editor of the Sunday Chronicle to run the composite layout of Bracker's posters on two pages of the illustrated section the following Sunday. Kept newspaper space at eight inches by two columns. SATURDAY, JANUARY 22ND. Took space in small local weekly papers either side of Paterson. Increased Paterson advertising to ten inches by three columns. SUNDAY, JANUARY 23RD. Smothered lobby with photographs. Made preparations for next day's opening. Took half page space in the Sunday Chronicle, using ten inch by four column design and copy from press sheet. MONDAY, JANUARY 24TH. Took half space in Morning Call, using somewhat similar copy to the Sunday advertisement. Had to go into theatre by stage entrance on account of crowds. Cut evening advertising to minimum and held it there for balance of week. Chicago Improves In Matter of Theatres Chicago, which, until recently, has been far behind other large cities in the country with respect to the size and class of its motion picture theatres, is soon to have several of the largest and finest structures in the world, with First National Pictures foremost. In the downtown district, where, for years past, movie fans have been obliged to attend the pre-release offerings, of their favorite stars in the many 300-seat "store shows", there are under construction at present two theatres: the Roosevelt, 1000 seats, owned by Ascher Bros.; and the Ambassador, 4500 seats, owned by Balaban & Katz. The Roosevelt will be opened about Feb. 15th, and the Ambassador, which is to be the last word in the present day cinema palace, is to be completed at sometime during the coming summer. Outside the downtown district there are two large houses nearly ready to be thrown open to the public; one of these, the "Senate", located at Kedzie and Madison streets, will seat 2500 people and is owned by Lubliner & Trinz; the other, the "Tivoli", is located at 64th street and Cottage Grove avenue and will seat 4000 people and is owned by Balaban & Katz. NEXT WEEK! You'll See Hordes of women ride barelegged, barearmed, barecheated, into the Mighty Battle of the Amazons, with a woman as their leader. The pagan courts of Rome thronged with women, barbaric, beautiful, while a slave girl weeps among them. The Bacchanalian dancers In the orgy of life and splendor and feasting among the men and women of today. You'll see Woman as the cave man's 'mate, Woman as the Amazon ruling by Mother-Right; Woman fallen, to be sold in marriage as a medieval chattel; Woman holding fast to her faith even through the abandon of Caesar's courts; Woman struggling again for herself today, shackled by the very bond with which she once ruled. You'll see Woman, gorgeous in nature's beauty, yet fierce in the fight of sex -antagonism. You'U tee thousands of players, thousands of horses and wild animals. You'U see life and love mirrored in great panoramaa and moments of tensest heart drama. You'll im the Greatest Motion Picture the Screen has known. AND APTER THAT YOU'LL WANT TO SEE IT ALL OVER AGAIN. REGENT THEATRE ALL NEXT WEEK Thousands Will Thrill and Throb This Love Story of the Ages Thousands will throng to the Regent theatre Monday, day and night, and every day and night next week to laugh, to cry, to stand amazed at this mammoth production — t£e mighty mile-stone in motion pictures. THOUSANDS will talk about it. THOUSANDS will be swayed by its dramatic intensity and its outspoken entertainment that took a year in preparation and cost a fortune. LEN HOLUBAR'S Drama Eternal, Starring DOROTHY PHILLIPS A wonderful romance of MotherRight, told from a woman's heart. Amazing! Stupendous! Inspiring! The ONLY Motion Picture of its kind. A First National Attracticn Thrills Smiles Pathos MIGHTY REELS Daily at 2:30—4:45—7:15 and 9:15 P. M. Scores of admissions can probably bm traced to this ad, a half~page