Associated First National Franchise (1921)

i6 First National Franchise Semi-Monthly OUT IN GOD'S GREAT WILDERNESS WHERE PRIMAL PASSIONS RULE Where Red Blooded Men Do and Dare — Where Women Love and Wild Animals Prey — The World's Foremost Author of the Great Northwest has Set the Scenes of His Mightiest drama— JAMES OLIVER CURWOOD'S Own Personal Production ot His Famous Romance Nanette saw the violator creeping towards he l«fri»«> crafty, powerful. At her call a ed in and the cabin thundered with the roar of fight u Neewa, the bear, and Brimstone, the dog, plunged to the aid of the girl — and the man went down beneath the ripping, rending, twitting, crunching fury of their jawj. CNMHI with Betty Blythe, LON CHANEY, LEWIS STONE, Melbourne McDowell You Will See THE GREAT FOREST FIRE THE STRUGGLE IN THE RAP IDS DEADLY COMBATS BETWEEN MEN AND ANIMALSPOWERFUL DRAMATIC ACTION. A picture the author says is better than "Back to God's Country ' or "River's End." Added Novelty Feature: "THE BIG SHOW" featuring "SNOOK.Y" THE HUMANZEE An Interesting Study of Animal Intelligence. Topis of the Day. Shows at I, 3, 5' 7, 9 P. M. FRANKLIN Us TODAY M The Franklin Theatre rearrange* cuts from the pre** sheet for thi* half-page ad. Best results are obtained by this method it has been found Wheelbarrow Prices (Continued from page 5) common run of features — or will they rebel against an advance in admission prices? No man or woman would expect to be able to go into a department store and buy a yard of silk at the price of a yard of calico. Does the same man or woman expect to buy "silk at calico prices" at the box office of the motion picture theatre? The question is one of the most important confronting the industry today. Upon the answer depends the producer's ability to continue to progress as he has been doing for the past twelve months, and the exhibitor's ability to continue showing attractions of a calibre which he can feel certain will meet the public's most fastidious demands. If the theatregoer puts price before quality, the producer and exhibitor are faced with a dangerous problem. But if quality is the first consideration of Mr. and Mrs. Public — as records are rapidly accumulating to prove — the exhibitor who fails to raise his prices fairly on the occasion of a worth-while production is cheating himself. Or — what is worse — he's cheating his patrons by asking them the same admission prices for the average picture as the big attraction commands. The outstanding productions of 1920-21 have proved their power to please the public at advanced prices in every case where the exhibitor has had the enterprise and foresight to play them for what they are worth. "Norma" Fox Trot Available for Theatres The Interstate Music Company of Macon, Mo., and the Foster Music Company, and the McKinley Music Company of Chicago, 111., are cooperating with the Norma Talmadge Film Company in securing widespread publicity for the Norma Fox Trot, dedicated to Norma Talmadge, and bearing her picture on the cover. Through the New York home office of the Associated First National Pictures, Inc., copies of. this song and full orchestrations for both orchestra and band have been sent to every theatre, playing Norma Talmadge pictures. Paul Brese is making a record of "Norma" for the Columbia Phonograph Co. Window cards and one-sheets bearing Miss Talmadge's picture are being placed in music stores throughout the country, as well as in a number of theatre lobbies, and a novel publicity stunt was put over at the Chicago Winter Garden Cafe last week, when the management called up Marvin Jackson, who wrote the words of "Norma," and May Hill, who wrote the music, on the long distance Bell telephone, and had them listen in Macon, Mo., to the Louisiana Five Jazz Band playing "Norma" in the Chicago Winter Garden Cafe. Exhibitor Bases All On Sub-Franchise Stephen Albu, manager of the Zellah Theatre, Detroit, sold his theatrical holdings in the automobile city last month. "When I go into the exhibiting business again," said Mr. Albu, "my purchase and location will be governed entirely by whether I can obtain a First National franchise. If I can't get one I don't want a theatre." Mr. Albu was one of the first Detroit exhibitors to join Associated First National and has always been one of its most active workers. Barrett McCormick Increases Publicity Staff S. Barrett McCormick, managing director of the New Ambassador Hotel Theatre in Los Angeles, has secured the addition of Emma Lindsay Squier to his publicity staff for the Gore Brothers-Sol Lesser playhouse. It is Mr. McCormick's intention to confine Miss Squier's activities to general exploitation stories for the motion picture trade papers and fan magazines. Praises "The Kid" "The Kid," Charles Chaplin's six-reel feature comedy, and the second of Associated First National's "Big Five," has been pronounced a "truly exceptional picture" by the National Board of Review in a special report just made by the Committee on Critique of the Board. Big Five in Philadelphia The new Stanley Theatre, 19th and Market streets, Philadelphia, presented "Passion" the week of February 7, duplicating the remarkable runs which the attraction has already had. "The Kid" is booked there for the week of February 21. The Stanley is a new house. Something Was Left Out Of "The Old Swimmin' Hole"