Associated First National Franchise (1921)

May i 5 , i g 2 i First National F r a n this e 5 "I Wonder" Ads Score For Exhibitor Spragg f ALL ABOUT "sbyviNGr ■ THE . ■ WIND." featuring, STEWART CAST THE Bio ^i^^^^VwTi. you e£L/£ ve YOU havte seen "Passion" the second of the famous First National "Big 5" series. I HAVE seen "Sowing The Wind" the third of this series and do not hesitate in saying you are going to find it equally as great a picturo as "Passion." WANTING the best pictures and getting them in New Haven is Just a matter of discrimination on your part and to help you in this choice is the occasion for the grouping of the specially selected "Big 5." BUT that's not the idea of this announcement. I am so much impressed with "Sowing The Wind," that I am going to make you a proposition. you yourself be the judge and jury — be my guest at the unfolding of a story as strange, as gripping and as thrilling as any I have ever seen — at a private performance of this big nine part production. JF so T° THE right is the second of the "I Wonder" •* series, with the first coupon to the private showings. There were two additional ads in this series, carrying coupons 2 and 3, but space does not permit of their reproduction here. Manager Spragg is setting a pace in advertising which entitles him to the front ranks of exhibitors who believe in progressiveness. "Man WomanMarriage" and "The Oath" were booked to follow "Sowing the Wind" at the Olympia and it is a safe bet that the right kind of exploitation was supplied to put these over to the best advantage. 'T'O THE left is the first "1 Wonder" ad used by * Manager Spragg, of New Haven, Conn., for "Sowing the Wind." It started a series of "personal endorsement" ads which followed up those he used for "Passion," as set forth in FRANCHISE dated May 1. ao Ydy #£Ai/ze that p| THE E//ZST PRJMC/PlE OF'AO\fEA~-* /S/A/G— /TS VE/ZY FOU/VOAT/ON /5 &OQO PRODUCT'^ ABOUT "sowing Wind!' ANITA STEWART Aho A GMtFATCAST 3^ Big ■V 5 ; AT THE OLYMPIA A/ET'r WEEK THIS advertisement might go on through endless space to tell you of the merits of this big production—of the drama that's as big as life itself— of a story that fascinates and thrills— of a romance as beautiful as a song— of a score of thundering climaxes. BUT would you be convinced. We wonder? YT'i: I jTi, let's see whafs happened. JN New York at tfhe Strand Theater its reception was equally as great as that of "Passion." Thus far we have reports from five other cities in various parts of the country — Canton, Ohio; Yotmgstown, Ohio; Omaha, Neb.j Knoxville, Tenn., and Boston. That "Sowing The Wind" delighted in all of these cities and played in all to record breaking business is indeed augury that it is unquestionably one of the year's biggest pictures. JN Boston it required 5 big theaters to meet the demands for this spectacular triumph. They were the Olympia, Wash. St.; Scollay Sq. Olympia; Old South; Strand and Central Sq., Cambridge. (See Boston papers during week of Apr. 4 to 9th.) BUT don't you take anyone's word for this i BE your own judge and jury CAREFULLY MOTHERS WAGrV AG/l/MSTSdH//A& T//E W/AfO l/W/AT OO THEY M£/1/Vf> 1THIS COUPON together with No. 2 and No. 3 to appear in thin space Tomorrow and Friday and All To Be Presented at the JOURNALCOURIER or TIMES-LEADER Office, Before 10:00 a. m.. Saturday will entitle the first 300 at each to admission to a PRIVATE SHOWING of this picture. OLYMPIA-10:30 A. M— SATURDAY NO CHILDREN ADMITTED TO TniS SPECIAL PERFORMANCE