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September 1, 1 921
First National Franchise
3
E J. MAUGANS OWNER
PRINCESS THEATRE
MECHANICSBURG. OHIO
August 12, IQ2I.
Associated First national Pictures, Inc. lew York, II. Y.
Gentlemen:
Quite recently one of my good friends questioned the advisability of my runnig only two shows a week using each feature two days, reasoning that to run a "big feature on Tuesday and Wednesday and another on Friday and Saturday in such a small town as this would he suicidal and when assured that this policy had -«K2tr only proven to he the salvation of the lousiness during the last eight months, the suggestion was made that a recital of my methods might help others who had not thought this method worthwhile.
First, let me assure you that I have not "been solicited to write about my business, from any other source than that mentioned above and this letter, if of benefit to anyone is intended to benefit small town exhibitors only, a3 our problems differ so radically from that of city theatres that there is no oompar.ison in either our methods' of getting business or conducting our affairs. During my years of experience in this business I have read hundreds of letters of all kinds in many Journals devoted to the trade, that had as their object a sincere desire to help us solve our problems, but I soon learned that the only sure and safe way was to experiment and analise rosults. All small towns have the BEST CLASS OF PEOPLE OH EARTH and posess above the average IIIEELLIGMCE and have the MOST AUTOMOBILES per capti Etc. Etc. leaving us all on an equeal footing to start with so that if we do not all attain the same results there must be something wrong with us exhibitors.
I found that my patrons were so human that nothing pleased them so much as to be able to say to friends in our near-by city of 60000 people iVE SAW THAT PIGTUBE US 22ECHAN I C SBUBG TWO WEEKS AGO and I was