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First National Franchise
Semi-Monthly
E. J MAUGANS
OWNER
PRINCESS THEATRE
MECHANICSBURG, OHIO
Page 2 .
immediately lifted out of the category of small town exhibitors who runs features 8 to 16 months old "because they "bought them cheap. If there is in exist ance any other concern than First national that will permit the small town exhibitor to use service immediately upon release I would like the name and address and. will send the informer a quart of the "best Bonded Uhiskey "bootlegged in Ohio. Small town theatre go@rs attend city theatre "but the reverse is never true therefore no harm is done to to the first run city houses. How as to rentals, there is no doubt about it, cheaper film service, regardless of qualdty, will reduce your expenses during depressed business times, hut, IT STILL ALSO REDUCE YOUR ATTESDAITCE SO SEAT YOUR LOSSES WILL EE GREATER that if you use late releases for which you pay twice or thrice the rental, according to the records of facts and figures that authorises me^JS e^itjier purchase that union needed gingham, orJi*ail ^fco" recognise the Grocer in broad day light.
The First rational proposition is not perfect, neither are we living under a perfect form of Government, but, your Franchise plan is as far ahead of the old and inefficient method of making and distributing pict^res^ as our form of •Government is superior to Russias eafeet lest ate There is no denying the fact that for years I was completely at the mercy of concerns whose policies and contracts were as void of Justice and fairness as a Rattlesnake is of feathers and while not denying the necessity of their protecting themselves it seemed to me that all the DALOTOOi brains in the States were set • to the task of formulating their business policies. • For Instance After signing for a number of features and comedies with "one of our largest makers and distributers, the contract was not accepted as agreed upon, an advance was wanted in the price of certain pictures, and refusal on the part of the seller in any other business on earth to fulfill the contract in its entiety would nullify the agreement, not so with these ingrowing minds, they wanted to force me to play such piotures as they mi git select. Since the adv.ent of the Franchise, they are switching their cars on MY track.