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" and then in 1928 came a
great turning point in the history of the picture industry*
"That year First National broke with FIVE famous recordbreakers right off the bat!
"Colleen Moore in 'Her Wild Oat', Richard Barthelmess in 'The Patent Leather Kid', 'The Private Life of Helen of Troy', 'Shepherd of the Hills' by Harold Bell Wright, and Richard Barthelmess in 'The Noose' — one right after another! And each one better than the last.
"Of course everybody remembers these great hits today, just as they remember 'Abraham Lincoln/ 'The Sea Hawk,' and 'Birth of a Nation'. But the thing few people realize is that these five pictures that have come down in history were released in A SINGLE MONTH by A SINGLE COMPANY.
"And on top of that First National followed right up with a dozen others just as big, including Colleen Moore in 'Lilac Time', Richard Barthelmess in 'The Little Shepherd of Kingdom Come', Charlie Murray in 'Vamping Venus', Johnny Hines in 'Chinatown Charlie', Harry Langdon in 'The Chaser', 'Ladies' Night in a Turkish Bath' with Jack Mulhall and Dorothy Mackaill, and Charlie Murray and George Sidney in 'Flying Romeos'.
"What a season that was!
"Of course all my house records were knocked sky-high.
"I remember as though it were yesterday how completely these great hits took the trade by storm.
"That one season started me on the road to success in the picture game. Those great FIRST NATIONAL pictures go a long way toward explaining my position as the dominant exhibitor in this territory today!"
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Hut national Picture*
Making GOOD and Making HISTORY !
Member of Motion Picture Producers <mt Distributors of America Inc. Will rl Hays Jhxaidtnt
"I made more money with 'The Patent Leather Kid' than with
or
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*Fill in here the titles of any two of the greatest Specials of the past or present and you will have the gist of scores of exhibitors' reports. Remember that the 'Kid* is not merely a Record-Breaker
It is the BIGGEST Money
Maker for Exhibitors in
many seasons!