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April 15, 1928
First National News
ROMANCE, ACTION
Talk Through The Posters
i» -ait
Colleen MOO
GEORGE RTZMAORICE .
JANI COWL / PRODUCTION 4***a"* *V
Mm*ms*y A HRSI NATIONAL PICTURE CAR£Y *ILSON
Lilac Time" Paper, Made to Ex ploit a Big
Special, Hits on Every Box Office Angle
24-SHEET
FROM one-sheet to 24-sheet, the "Lilac Time" posters represent the most pretentious effort put forth by First National's publicity and advertising department.
They typify First National's policy of regarding the posters on every picture a separate problem. In the solution of these problems, mass creation has been forgotten. Every set of posters is regarded as a distinctive piece of work to be handled by the artist, layout man and copy writer best qualified to bring out the appeal of that particular picture.
The "Lilac Time" results show paper worthy of a big special. Outstanding is the emphasis placed upon the factors that will sell the picture to
the public: the title, the same as the stage play which has endured for several years throughout the country, the star's name, admittedly exhibitors' best box-office draw, the name of the director and scenes illustrating the clutching romance of the story and the thrills and suspense of the aerial combat.
You get the heart appeal of parted lovers in the one-sheets and three-sheets and the scenic and emotional bigness of the aerial warfare in the 24sheet. You get the box-office kicks of the picture in the paper.
"Lilac Time" paper is as big as the picture, the finest special Colleen Moore has been starred in or that George Fitzmaurice has directed.
Two 24-sheets, two sixes, three threes and three ones constitute the battery of compelling persuasion for "Lilac Time." Illustrated at each side are two of the one-sheets that will tell the world the message of "Lilac Time."
John mksdrmick
COLLEEN
MOORE LILAC TIME
GARY COOPER
H GEORGE I FITZMAURICE
K PRODUCTION
A TirAi national Rehire
MOORE
LILAC TIMt
mk GARY cooper
^GEOQGE FITZMAUBICE
*m!m» iy . CAA6Y Wll$OK ^
A FIRST NATIONAL PICTURE tej
The dramatic climax of the picture, the parting of the aviation officer and the little French girl he loves, vividly portrayed by the three sheet. Colleen Moore stars as the French girl with Gary Cooper as the likable, dare-deil ace of hidden skies.