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TO THE READER
Holidays — both national and state, present excellent opportunities for increased profits to the showman if he makes proper use of them.
Therefore they are given in their proper places in the calendar. To them are added anniversaries of historical significance which are also of value with special exploitation.
Brief suggestions as to how to make use of them are given in the text pages. In a book of this size it is impossible to go into detail or do more than suggest. It has been the idea to stimulate thought and original planning by the exhibitor rather than to give a plan complete.
Obviously an anniversary or holiday observed in only one state is of interest to the residents of that state only. Therefore the reader must be on the watch for those special days of significance to the state in which he is located.
Among the historical anniversaries listed are some of particular interest to the residents of one city or town. Such days can be made bonanzas to exhibitors in those places.
The best showmanship avails little unless the pictures are good. In the world's largest and most complete talking picture studios — Movietone City — have been or are being made for the new season 48 dramatic, musical or humorous productions of a quality to challenge your admiration. They have been made possible by a twenty-five million dollar production appropriation.
It is to help you realize the utmost profit from these splendid pictures that this book has been compiled.
The dates for holidays and anniversaries given herein are taken from sources believed to be thoroughly reliable and have been selected with the utmost care. But as local holidays are often subject to change or special proclamation their strict accuracy cannot be guaranteed.