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FOX FOLKS
THREE
NAME OF FOX IS NOTED
THROUGHOUT THE WORLD
How Founder of Our Organization Rose from Humblest Beginning to be Leader in Film Industry
desk room in 14th Street, for which he paid $10 a month.
Soon thereafter he leased the Dewey Theatre in 14th Street and presented vaudeville programs; then the Gotham Theatre in 125th Street, followed by the erection of the City Theatre on 14th Street. Business boomed under keen judgment and progressive methods.
His ne.xt move was the leasing of the Academy of Music in 1909, at a yearly rental of $100,000 — a record breaker up to that time. This he conducted four years as a stock company house.
In his vaudeville theatres. Mr. Fox had already presented motion pictures — then a comparatively crude product
— as a feature of his programs. He noted the growing popularity of pictures, and his instinct told him they had come to stay. He extended his activity from renting films for his own houses to renting them for distribution to others. For this purpose he organized the Greater New York Film Rental Company.
In 1913, his faith confirmed, he determined on a policy of showing more pictures and better ones. He became a producer as well as a distributor and exhibitor. He organized the Box Office Attraction Compan^^ as a producing concern.
{Continued on page 6)
Fox Productions — His Favorite Cake
(With that Good Old Fam iliar Aroma — Only Better.) Drawn by Sol Greenberg, Contract Department