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SEVEN
FOX FOLKS
Fine Exploitation Device for Fox
Anniversary Week
The Philadelphia Exchange is scoring a notable success in bookings for Fox Anniversary Week. One of the reasons for this success, according to the Fox Folks correspondent, is a novel idea that Manager George F. Denibow evolved. He had made an imposing sign, 10 feet high and 8 feet wide, and placed it at the entrance of the exchange. The heading of the sign reads as follows :
WILLIAM FOX’S 19TH ANNIVERSARY WEEK JAN. 28 to FEB. 3, 1923, INC.
HONOR ROLL Exhibitors Theatre Town
Every exhibitor who signs up for Anniversary Week has his name and the names of his theatre and town neatly painted on this sign. It has a black background; the heading is in a combination of green, gold and blue, and the names are in white. Soon after the sign went up, exhibitors came flocking to sign up.
Eating Up Fox Folks
Only 9 vwnihs old, and tiny “Betty” Elliot has a well-defined taste for good literature. (Look at the magazine she is devouring.) The proud daddy of little Betty is W. Brown Elliot, Fox News representative at Lock Haven, Pa.
N. Y. NEWSPAPER COMMENT ON WM. FOX
“When William Fox takes .off his coat and goes after anything, you can always count upon results.”
“William Fox as a citizen is always in the forefront for all movements for civic and social betterment.”
“A man might have much money in cash or assets and still be remarkable for the having or the holding of it. But William Fox is remarkable for the way he made it and has it serve him.”
“His capital in the beginning was small, but his vision was great. He grasped a fact, and this fact was that while work was a luxury, amusement was a necessity.’’
“William Fox as an executive, as a producer and as an interpreter of public taste had great possibilities, which have
proven to be the cornerstone of the huge commercial and artistic institution which bears his name.’’
“One could pretty well write the story of the film business and miss nothing of its romantic revolutions, by writing the story of William Fox. He has been constantly in the thick and thin of it.”
“Today his abilities and indomitable industry are expressed better than we can tell them by the size and solidity of Fox Film Corporation.”
“He is a fighter — an independent first, last and foremost ; and this industry may never know how much it owes to William Fox for its freedom from monopoly. In every tendency in this futile and dangerous direction you could always be sure of one opposing force, and that was William Fox. You can still be as sure.”