A Showman's Guide for Better Business (1949)

Record Details:

Title:
A Showman's Guide for Better Business
Date:
1949
Volume:
A Showman's Guide to Better Business .... (1949)
Leaf #:
0002
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System
Format:
Periodicals
Coordinator:
Media History Digital Library
Description:
Date Added:
August 29, 2022
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foreword At this turn of the mid-century there is a generally recognized need for a reorienta- tion in showmanship. The lush period of the war is gone and the time has come to re- vitalize and invigorate the showmanship that always has been and always will be an important factor in the presentation of the public's greatest form of entertainment; the time to re-emphasize the fundamental techniques and methods that were the stock in trade of pioneer exhibitors, and to adapt them to suit modern methods of mer- chandising. Hollywood is doing its part by delivering better pictures today than ever before. Let us all join in a concerted effort to inform the world of this resurgence of our great industry. To that end this Showman's Guide to Better Business has been prepared by Twen- tieth Century-Fox as an industry service. It is designed to rekindle the spark of showman- ship and to stimulate an aggressive attitude in selling motion pictures to the public. Many of the suggestions herein are already employed by the successful showman but many more are not being practiced. This guide is intended as an aid to showmen and has been prepared in the spirit of helpfulness.