A Showman's Guide for Better Business (1949)

Record Details:

Title:
A Showman's Guide for Better Business
Date:
1949
Volume:
A Showman's Guide to Better Business .... (1949)
Leaf #:
0003
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System
Format:
Periodicals
Coordinator:
Media History Digital Library
Description:
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

at your service roxy theatre, new york LaRGE theatres like the Chicago Theatre or the Roxy in New York are highly specialized organizations, but the policies by which they are run are pertinent to exhibitors right down the line. Highly-trained employees receive thousands of visitors daily, but every individual in the crowd must be handled separately and carefully. At the Roxy each patron is made to feel like a per- sonally invited guest by the staff, which is not composed of efficient automatons, but personal representatives of the theatre. Their chief desire is to help the patron have a good time and enjoy to the fullest the hours spent by him at the theatre. Much can be accomplished in good will through this type of personalized service to the patron toward cre- ating a steady and reliable following for the theatre. Since one is made to feel so much at home because of the genuine spirit of friendliness and helpfulness presented by the Roxy staff, many patrons never miss a show but come back again and again to make the Roxy a favorite meeting place for family and friends. No theatre exhibitor should permit himself the luxury of complacency but should strive for a greater number of personal services of a varied character, designed to provide the best always, not only in entertainment but in comfort and service. Certainly to those of us concerned with the future